Our Team

Missy is an experienced sales and marketing executive passionately dedicated to enabling high-growth organization’s success. She is an expert in building the strategy and developing the framework to catalyze exceptional company performance.
Missy’s fanatical focus on results has earned her the most distinguished achievements: HFMA CRCR Certification, President’s Club, Rookie of the Year, Most Valuable Team, and Most Valuable Player.

Freddie Laker takes an entrepreneurial approach to problem-solving, helping clients transform their businesses through innovation, new technologies, and unconventional thinking. This has been the foundation which Freddie has built effective marketing strategies for both startups and established global brands for over 20 years.

Freddie has been successful at founding, leading, and growing companies. Before providing interim leadership roles to companies Freddie has served as a CEO three times, a CMO twice and a VP of Strategy for one of the largest digital marketing agencies in the world.

In 1996 Freddie founded one of the earliest Internet Service Providers in Florida, growing the business to over 15,000 customers. The company was acquired by WebUnited where Freddie joined the team as Director of Sales.

In 2004 Freddie founded iChameleon Group. Freddie was deeply involved in the strategy, creative, and the business development process. With Freddie’s passion and talents, he transformed the company to a three office operation spanning Los Angeles, Miami, and London. iChameleon Group produced award winning work for Coca-Cola, Fanta, Burn, NBC, Guinness, Taco Bell, Becks, Kyocera, Motorola, Virgin Mobile, Mentos, and Toyota.

In 2008 Sapient acquired iChameleon Group’s talented team to expand their creative offering. Freddie was responsible for driving digital marketing and business development with SapientNitro’s global clients. He brought to the role unique global perspectives gained from living and working in North America, Europe, and Asia. He had a leadership role in SapientNitro’s Shanghai office where he helped expand their digital offerings and develop new business.

During his time with SapientNitro, he drove some of its most innovative work for clients like Coca-Cola and Unilever. From 2008 to 2009, he drove digital marketing at key accounts and projects at a global level including Coca-Cola, vitaminwater, Powerade, Coca-Cola FIFA World Cup 2010, Happiness Factory 3, and Burn. In 2010 and 2011, he drove digital marketing across key accounts at Coca-Cola (including Pulpy), Unilever (including Lux, Lifebuoy, Paddle Pop, Knorr, Walls, Cornetto, and Omo), and the NBA. Freddie was based in Shanghai but operated across the region with deep relationships in India and Singapore.

Freddie founded Guide in 2012. Guide was backed by several notable investors, including Sapient, due to interesting technology that allowed web based text to be converted to video on the fly. It was seen as a path to creating more desirable video content for online publishers, but the technology was not able to mature fast enough to meet commercial standards.

After Guide, Freddie chose the path of a client side CMO. First, he led marketing at the leading men’s interest publisher Scout, driving a $90mm member and ecommerce business spanning 350 websites. Then he served as lead of marketing at Kairos, a Facial Biometrics company, where he significantly grew their inbound marketing platform.

In 2015, Freddie founded Chameleon Collective, a consulting firm that supports CEOs and investors by providing executive leadership. He has held interim marketing leadership roles at various private equity backed organizations. Since starting Chameleon Collective, Freddie has led the marketing teams of various large organizations. Presently, Freddie has been the interim CMO for the first long-haul low-cost airline, World Airways. Prior to World Freddie had been the acting head of Direct to Consumer Marketing and Ecommerce at the leading action sports-focused watch brand, Nixon. In 2016 Freddie was the interim head of marketing for Backyard Discovery, the largest swing set manufacturer in North America, before supporting leadership with their merger with Step2. This merger created the largest outdoor toy company in North America. He lead the tremendous growth of their online business across their .com and Amazon.

Freddie’s impact at the executive level is always felt. He’s passionate about his work and his desire to make a meaningful impact on companies undergoing periods of transformation.

Freddie has spoken at innovation events, such as SXSW and the Cannes Lions, and has written for multiple industry publications, including Forbes, AdAge, VentureBeat, Forbes and PSFK. His marketing work has been recognized by the Cannes Lions, DA&D, SXSW, One Show, CLIO awards, Addys, Webbies, and the Effies.

And yes… Freddie has a thing for Chameleons.

Ari is a recognized creative leader who has been featured in almost every publication that follows the advertising industry. In addition to appearing on numerous global top ten lists, Ari was named one of Advertising Age’s 40 Under 40 in 2006. And, in 2009, he was inducted into the AAF Advertising Hall of Achievement. His work has received hundreds of accolades for creativity and effectiveness and “best of show” honors at virtually every major advertising award competition. This includes AdAge’s 15 best of the 21st century and the prestigious One Show, where in 2003, he became the only creative to ever take home 13 Pencils in a single evening.

Pamela Kruse brings her experience and leadership in eCommerce, digital marketing, analytics, editorial and business management to each new consulting role. She provides interim leadership to develop or support growth strategies while effectively managing everything from large scale business transformations to one-off digital projects for her clients.

Prior to consulting, Pamela was VP of Digital Merchandising, Marketing & Promotions at the Bon-Ton stores where she was responsible for all digital sales channels and digital marketing. She also ran eCommerce for the Americas at Burberry and eCommerce and registry at The Knot / XO Group.

Pamela moved into eCommerce after stints with Rodale, Condé Nast and Hearst. At Hearst, Pamela led the full eCommerce build and business launch of ShopBAZAAR.com.

Her work across both domestic and international geographies and for mass and luxury brands uniquely provides her awareness of regional differences in customer behaviors and commercial needs.

Pamela Kruse attended the University of Wisconsin in Madison. In her personal life, she is the mother of two young children, the wife of a senior creative project manager, a board member for the YMCA and an advocate for arts. Pamela and her family now reside in Milwaukee, Wisconsin.

Julie is a brand and digital strategist with over a decade of experience in the industry. Julie’s nature is to lead with empathy, seeking answers and collecting information about why people do what they do, and follow with swift action.
Motivated by the power of the answer to ‘Why?’, Julie distills information to identify key strategic insights allowing for connections to be made between the consumer and brand offering. For Julie, it is that aha! moment that becomes the basis for which all creative opportunities and solutions are born from. Utilizing these insights, Julie ensures every touchpoint within the brand’s ecosystem is optimally activated and communicating with your consumer, driving them to awareness, conversion, loyalty and advocacy.

In addition to her role as Brand Strategist, Julie manages project teams as both account lead and oversight, creates Marketing & Digital Processes for brands building in-house capabilities, and trains and mentors Brand and Marketing teams for organizations seeking professional development and retention of existing employees. Julie has worked with brands such as Bugaboo, The Miami HEAT, Carnival Cruise Lines, Chrysler/ Fiat, VISIT Florida, Ideal Image, Jungle Island, Logan’s Roadhouse, Burger King, Backyard Discovery and Step2.

Oliver is an Operational Strategist with extensive experience in digital execution. He has run digital divisions as President and COO of companies in the media and ad technology space including Time, Sports Illustrated, MediaNews Group, PointRoll and Gannett. He understands operational pivots and the importance of process and structure to deliver superior results. His career has been spent building for growth, especially where disruption and changing market conditions value efficiency, superior leadership and brilliant execution.

Responding to change in the digital world requires agility and flexibility. He brings creative solutions to companies trying to get their business realigned and primed for growth.

Veronika leads the Retail Practice at Chameleon Collective. In addition to developing the retail business for the company, she works with B2B clients in retail and digital media to help them accelerate revenue through strategy, marketing and business development. Prior to Chameleon Collective, Veronika founded and ran inSparq (acquired by Adiant Media), a software company that worked with some of the largest retailers and brands to market their trending products in real time. She has also held senior leadership roles at Jumptap (acquired by Millennial Media) and AOL, and has experience launching to international markets, building new business lines, and developing strategic partnerships. Clients rely on Veronika to help them develop strategies for growing their business, tell their story in a way that gets customer attention, and open doors to prospective businesses opportunities.

Adam believes predictive data is the new currency for companies. Adam helps teams define and build data-driven strategies. Adam works with clients to launch new product lines in People-based-data businesses, specifically in Media, Marketing and Healthcare. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT research spinout for programmatic use of personal information across Big Data. Before TrustLayers, Adam was VP of Business Development at Jumptap (acquired by Millennial Media, NYSE:MM, in 2013 and now part of Verizon/AOL), where he oversaw a $100mm, 70K-site App/Publisher network. He led the formation of Jumptap’s 3rd Party data business and its standardization of cross-channel and programmatic mobile data. An invited speaker for top industry conferences on cross-screen audience, digital media and data privacy, Adam also served as co-founder/core participant for new privacy efforts (DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe’s first pure-3G Operator (3G Mobile) and App Store. Education: Columbia University (BA) and Carnegie Mellon’s Tepper School (MBA)

Clients have called Melissa the “Recruiter Extraordinaire” for going beyond the job description to focus on what clients’ want to contribute and accomplish, and helping them hire great e-Commerce and Digital Marketers who can make a real difference in their organizations. Her goal is to help businesses and individuals achieve success, and that often happens through connecting clients with candidates who, on the surface, may not seem like a perfect match but who have the capabilities clients need. She listens, coaches and asks questions, so that she not only understand a person’s experience and skills, but also their individual talents, values and aspirations. Through this ability to listen with empathy, Melissa helps clients visualize their success and discover people and opportunities that bring more to their organizations than they’d ever thought possible.

Through her years of experience, Melissa combines a deep knowledge of all aspects of e-commerce & digital marketing recruiting, an extensive talent network, an intuitive skill for assessing individual capabilities and an understanding of complex client needs. e-Commerce and Digital Marketing are her areas of expertise, and she’s demonstrated an ability to recruit successfully for hard-to-fill positions and organizations going through significant change. Before joining the Chameleon Collective, Melissa spent the last 10 years at SapientNitro & Digitas, recruiting in a variety of areas, from Executive Searches, e-Commerce/Digital Marketing to Creative Director searches. At SapientNitro, she introduced new technologies to the company’s recruiting efforts, expanded social media outreach, consistently exceeded recruiting targets, and helped the company win the Talent Board’s 2014 CandE Award for great candidate experiences.

Andrea Moore is a Digital and Omni-channel retail executive with 20 years’ experience launching and growing brands online. She has extensive experience in strategy; online and offline marketing; sales planning and forecasting; web re-platform and redesign; project management; talent assessment and team building; as well as operations and production aspects of online businesses.

Andrea also has significant experience in launching and expanding customer loyalty programs from concept to implementation to optimization, as well as catalog/CRM functions. She has experience working in large, publicly traded companies, as well as small, entrepreneurial, private-equity backed organizations. She has managed relationships with Board and C-Suite executives as well as digital and online team members.

KEY COMPETENCIES:
• P&L and General Management
• Leadership: Engagement, Mentorship, Retention of digital and cross functional teams
• Omni-Channel: Strategy and Tactics
• Digital Marketing
• CRM: Omni-channel & loyalty program development and implementation
• Ecommerce Platform Experience – ATG, Magento, Demandware, Shopify, ShopVisible, BigCommerce.
• Strong Vendor Management Skills: RFP development; platform & vendor selection, PMO and implementation, negotiation.

BRANDS SERVED:
J. Jill, New York & Company, ALEX AND ANI, Lafayette 148 NY, Tacony Corporation, bambeco, Enso Rings, Sleepy’s, MILLY, Alixx, Ella Stein