Brand

The Heart of Business Transformation

A black-and-white image of a close-up of the bottom tread of a branded sneaker. The shoe is in focus and appears to be worn by someone who is either jumping or stepping forward, with the sky in the background. The tread pattern is clearly visible.

Brand

In the arena of business transformation, brand is paramount. Done right, it’s the heartbeat of your organization, resonating with your target audience. We understand the transformative power of a well-crafted brand story – one that is simple enough to be consistently retold, yet unique enough to stand out in a crowded marketplace.

A man with short dark hair stands against an orange background wearing a white polo shirt with the "reveleer" logo on the left side. The background also features a larger, stylized version of the brand's logo.
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Our seasoned brand teams have carved out brand strategies, architectures, and identities for diverse businesses, from early-stage startups to global market leaders.

Be it launching a new brand, expanding its presence into new markets or categories, or refreshing an established brand with a new direction, we tell stories that echo in the minds and hearts of your audience.

A bright yellow-themed display showcases Indo's brand products, including a coffee bag and can, next to a laptop showing Indo's website. The screen features a person in sunglasses with the words "FUEL THE DREAM" and a navigation menu visible on the top right.

Harnessing brand potential

Our Brand practice area offers a range of integrated services to help your brand realize its full potential:

Lead

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Our veteran brand leaders, with their deep-seated experience and subject matter expertise, steer your brand strategy, architecture, and identity, creating a unique narrative that resonates with your audience.

Deliver

A person in a dark shirt is pointing at a whiteboard covered in red diagrams, flowcharts, and wireframes. They hold papers in their other hand, appearing focused on explaining marketing strategies and best practices illustrated on the whiteboard.

Our dedicated team of creatives, designers, and marketers bring your brand to life, ensuring consistent and impactful implementation of your brand strategy across all customer touchpoints.

Recruit

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We help you build a strong internal brand team that embodies your brand values and drives your brand strategy. We connect you with top-notch professionals who can elevate your brand in the marketplace.

In our Brand practice, we unite our skills and expertise to create brands that not only tell a compelling story but also spark growth and transformation within your organization.

Case
Studies

Connecting on a deeper level with your audience.

Polaroid’s Brand Rebirth

Chameleon Collective revived Polaroid's relevance, focusing on marketing, leadership, and digital transformation, leading to groundbreaking change.

Vera Bradley, Always Iconic

Chameleon Collective helped Vera Bradley overcome challenges, mentoring the team, leveraging vendors, and achieving revenue growth through a strategic plan.

Wind River, Tiny Homes, Big Brand

Chameleon Collective revitalized Wind River with expert leadership, and growth strategies, leading to 160%+ sales growth and 1300% production increase.

Collective Brand Builders

Ed Gold

Ed Gold

Strategic Marketing & Lead Gen

Adam Rich

Adam Rich

Product Innovation

Chris Baccus

Chris Baccus

SENIOR DIGITAL MARKETER

Christa Patrylak

Christa Patrylak

Leader, Consumer Marketing

Ray Smale

Ray Smale

Interim CMO: Health & Wellness

Stephane Gringer

Stephane Gringer

Transformation Catalyst

David Reid

David Reid

Interim CMO, Video Games

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Fabian Geyrhalter

Fabian Geyrhalter

Executive Brand Strategist

Miles Williams

Miles Williams

CMO: B2B & Managed Services

Uwe Hook

Uwe Hook

Interim CMO/CDO

Juan-Carlos Morales

Juan-Carlos Morales

Executive Creative Director

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices