Brand

The Heart of Business Transformation

A black-and-white image of a close-up of the bottom tread of a branded sneaker. The shoe is in focus and appears to be worn by someone who is either jumping or stepping forward, with the sky in the background. The tread pattern is clearly visible.

Brand

In the arena of business transformation, brand is paramount. Done right, it’s the heartbeat of your organization, resonating with your target audience. We understand the transformative power of a well-crafted brand story – one that is simple enough to be consistently retold, yet unique enough to stand out in a crowded marketplace.

A man with short dark hair stands against an orange background wearing a white polo shirt with the "reveleer" logo on the left side. The background also features a larger, stylized version of the brand's logo.
Three black cylindrical containers with bold red stripes and the text "LICORICE.COM" repeatedly printed in white at the top. In the center, there's a shield emblem, highlighting the brand. The background is dark gray.

Our seasoned brand teams have carved out brand strategies, architectures, and identities for diverse businesses, from early-stage startups to global market leaders.

Be it launching a new brand, expanding its presence into new markets or categories, or refreshing an established brand with a new direction, we tell stories that echo in the minds and hearts of your audience.

A bright yellow-themed display showcases Indo's brand products, including a coffee bag and can, next to a laptop showing Indo's website. The screen features a person in sunglasses with the words "FUEL THE DREAM" and a navigation menu visible on the top right.

Harnessing brand potential

Our Brand practice area offers a range of integrated services to help your brand realize its full potential:

Lead

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Our veteran brand leaders, with their deep-seated experience and subject matter expertise, steer your brand strategy, architecture, and identity, creating a unique narrative that resonates with your audience.

Deliver

A person in a dark shirt is pointing at a whiteboard covered in red diagrams, flowcharts, and wireframes. They hold papers in their other hand, appearing focused on explaining marketing strategies and best practices illustrated on the whiteboard.

Our dedicated team of creatives, designers, and marketers bring your brand to life, ensuring consistent and impactful implementation of your brand strategy across all customer touchpoints.

Recruit

A person with short hair and glasses is sitting at a desk, talking on the phone. They are holding a pen and writing on some papers. Wearing a sweater with gray and white sections and a watch on their wrist, they seem focused, embodying our experience-driven practices.

We help you build a strong internal brand team that embodies your brand values and drives your brand strategy. We connect you with top-notch professionals who can elevate your brand in the marketplace.

In our Brand practice, we unite our skills and expertise to create brands that not only tell a compelling story but also spark growth and transformation within your organization.

Case
Studies

Connecting on a deeper level with your audience.

Polaroid’s Brand Rebirth

Chameleon Collective revived Polaroid's relevance, focusing on marketing, leadership, and digital transformation, leading to groundbreaking change.

Vera Bradley, Always Iconic

Chameleon Collective helped Vera Bradley overcome challenges, mentoring the team, leveraging vendors, and achieving revenue growth through a strategic plan.

Wind River, Tiny Homes, Big Brand

Chameleon Collective revitalized Wind River with expert leadership, and growth strategies, leading to 160%+ sales growth and 1300% production increase.

Collective Brand Builders

Michael Saint-Aubin

Michael Saint-Aubin

Brand Positioning and Strategy

Tasha Blackman

Tasha Blackman

Interim Marketing Leader

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Caleb Ludwick

Caleb Ludwick

Brand & Messaging Director

Michael Kruse

Michael Kruse

Senior Project Manager

Matt Cave

Matt Cave

Creative Director (Branding)

Pamela Alegria

Pamela Alegria

Web Design

Thorsten Rhode

Thorsten Rhode

Global Marketing Director

Adam Rich

Adam Rich

Product Innovation

Ryan  Goodwin

Ryan Goodwin

Interim CMO Direct-to-Consumer

Brian Beise

Brian Beise

Brand Voice & Tone Specialist

Juan-Carlos Morales

Juan-Carlos Morales

Executive Creative Director

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices