Brand

The Heart of Business Transformation

Brand

In the arena of business transformation, brand is paramount. Done right, it’s the heartbeat of your organization, resonating with your target audience. We understand the transformative power of a well-crafted brand story – one that is simple enough to be consistently retold, yet unique enough to stand out in a crowded marketplace.

Our seasoned brand teams have carved out brand strategies, architectures, and identities for diverse businesses, from early-stage startups to global market leaders.

Be it launching a new brand, expanding its presence into new markets or categories, or refreshing an established brand with a new direction, we tell stories that echo in the minds and hearts of your audience.

Harnessing brand potential

Our Brand practice area offers a range of integrated services to help your brand realize its full potential:

Lead

Our veteran brand leaders, with their deep-seated experience and subject matter expertise, steer your brand strategy, architecture, and identity, creating a unique narrative that resonates with your audience.

Deliver

Deliver

Our dedicated team of creatives, designers, and marketers bring your brand to life, ensuring consistent and impactful implementation of your brand strategy across all customer touchpoints.

Recruit

We help you build a strong internal brand team that embodies your brand values and drives your brand strategy. We connect you with top-notch professionals who can elevate your brand in the marketplace.

In our Brand practice, we unite our skills and expertise to create brands that not only tell a compelling story but also spark growth and transformation within your organization.

Case
Studies

Connecting on a deeper level with your audience.

Polaroid’s Brand Rebirth

Chameleon Collective revived Polaroid's relevance, focusing on marketing, leadership, and digital transformation, leading to groundbreaking change.

Vera Bradley, Always Iconic

Chameleon Collective helped Vera Bradley overcome challenges, mentoring the team, leveraging vendors, and achieving revenue growth through a strategic plan.

Wind River, Tiny Homes, Big Brand

Chameleon Collective revitalized Wind River with expert leadership, and growth strategies, leading to 160%+ sales growth and 1300% production increase.

Collective Brand Builders

Wendy Caceres

Wendy Caceres

CMO | Strategist

Uwe Hook

Uwe Hook

Interim CMO/CDO

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Tasha Blackman

Tasha Blackman

Interim Marketing Leader

Stephane Gringer

Stephane Gringer

Transformation Catalyst

Stacey Groth

Stacey Groth

Fashion & Apparel Design

Sonja Shahan

Sonja Shahan

Copywriter | Brand Messaging

Shivika Sinha

Shivika Sinha

E-Commerce & Digital Leader

Ryan  Goodwin

Ryan Goodwin

Interim CMO Direct-to-Consumer

Ryan Hart

Ryan Hart

PARTNER | INTERIM CXO

Ray Smale

Ray Smale

Interim CMO: Health & Wellness

Radha Badani

Radha Badani

Brand & Consumer Strategy

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices