AI Marketing and Sales Transformation
For more than 25 years, Akash has been at the forefront of reshaping how companies go to market. A seasoned business leader with significant P/L responsibility, he has transformed innovative digital and AI technologies into real-life business drivers at McDonald's, Humana, AbbVie, and more. His growth and transformation work spans business benchmarking, customer research, and capability building, all aimed at driving innovation into complex processes and organizations. At McDonald's, Akash identified and implemented AI for personalization and advanced analytics, fueling mobile commerce growth from launch to more than $1bn in topline sales. For Humana, he used AI to predict customers' likelihood to convert by channel, saving 15% in advertising costs while increasing conversion rates. At Abbott Labs, he developed and delivered AI training and immersion for more than 60 global executives, producing an aligned roadmap on key areas of AI acceleration. Akash has been honored by Brand Innovators 40 Under 40 and AdWeek.com for pioneering digital strategies while at FCB Global and McDonald's, and he serves as an Adjunct Professor at Northwestern University on AI and Marketing. He now focuses on consulting with middle-market companies looking to modernize faster, serve customers better, and compete smarter through AI.
The roles Akash steps into. Select one to see how they work in it.
For 25+ years, Akash has been at the forefront of reshaping how companies go to market. As a seasoned business leader managing significant P&L responsibility, he's transformed innovative digital and AI technologies into real-life business drivers at McDonald's, Humana, AbbVie, and more. His growth and transformation work included business benchmarking, customer research, and capability building to drive innovation into complex processes and organizations. Select Impact Highlights: At McDonald's, he identified and implemented AI for personalization and advanced analytics to fuel mobile commerce growth from launch to over $1 billion in topline sales. At Humana, he leveraged AI to predict customers' likelihood to convert by channel, saving 15% in advertising costs while increasing conversion rates. At Abbott Labs, he developed and delivered AI training for 60+ global executives, leading to an aligned roadmap on key areas of AI acceleration. Recognition & Thought Leadership: He was honored by Brand Innovators 40 Under 40 and AdWeek.com for pioneering digital strategies while at FCB Global and McDonald's. He serves as Adjunct Professor at Northwestern University on AI and Marketing. Akash is now focused on consulting with middle-market companies looking to modernize faster, serve customers better, and compete smarter through AI.
Selected work in this role
Director, Digital Marketing at AbbVie
Led US Pharmaceuticals digital marketing at AbbVie, heading a team of 10+ across digital, acquisition, CRM, UX, and innovation.
Director, Digital & Brand at McDonald's
Marketing leader across $3Bn in US revenue, managing a team of 10+ spanning digital, mobile commerce, beverage brand management, media and CRM.
VP of Marketing at Humana
Led marketing for Humana Pharmacy, a ~$9bn business unit, with team of 30+ across branding, CRM, creative, production, analytics, and measurement.
Focus areas
SVP, AI & Transformation at Monks
CREW
Chameleon Collective
Owner and Principal Consultant at AP Growth Consulting
Potbelly Sandwich Works
Humana
SVP, Marketing at Rate
VP of Marketing / Head of Marketing at Nordstrom Trunk Club
McDonald's
AbbVie
Account Director, Digital at FCB Global
HSBC
Strategy Consultant at Accenture
SVP of Marketing at Guaranteed Rate Affinity
CMO (Interim) at Incrediwear
Head of Digital at MilkPEP
VP of Marketing at Nordstrom
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