Growth marketing overhaul for Adtalem

The Client

Company: Adtalem Global Education Inc.
Website: adtalem.com
Headquarters: Chicago, US
Employees: 201-500

About Adtalem Global Education

, NYSE: CVSA) is a publicly traded healthcare education company operating 5 accredited post-secondary institutions. They produce 24,000+ healthcare graduates annually across nursing, medical, and veterinary medicine programs, with 290,000+ alumni practicing worldwide.

The Challenge

A leading for-profit education company was at risk of stagnation. Growth had stalled, and its agency partner wasn’t keeping pace. KPI definition and performance tracking, and decision-making lagged opportunities. Leadership brought in experts who could lead from within and fix the system, fast.

Our Approach

Chameleon Collective embedded directly within the client’s team to lead pivotal change. We didn’t just move things along—we redesigned workflows, launched new processes, and drove new growth. We overhauled performance tracking, defining smarter KPIs and building dashboards that delivered real-time insights. The team was able to spot problems and act fast. We restructured SEM, ensure allocations and channel strategies were refined. For SEM, we specifically rebuilt all campaigns under a tighter structure. We increased brand investment after a fastidious testing perdio, including using new MMM (marketing mix model) results.

The Impact

Achieved 5% Year-over-Year (YoY) growth Demonstrated efficiency on a flat budget Enhanced Decision-Making Processes

Rewired to Win: A Growth Marketing Makeover that Delivered

The Challenge

Our Approach

The Impact

The Work

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