Case
Studies

Scaling Smarter: Unlocking Further Growth

Just Food for Dogs had a strong foothold several local markets with performance that many brands would envy.

B2B marketing transformation for Chamberlain Group

Restructured the commercial marketing function, delivering 30%+ cost savings while building capabilities to scale SaaS growth.

Fractional CRO builds GTM engine for Karias

Karias Health, a digital health insurance startup, had vision—but no customers, sales process, or brand foundation.

Interim ecommerce leadership for Exemplis

When Exemplis lost its VP of eCommerce, the company faced an immediate leadership gap in its growing direct-to-consumer business.

Healthcare Chief Marketing Officer

Built brand, demand gen, and team stability in 8 weeks, driving MQL velocity and lead activity increases for the healthcare tech company.

Global marketing leadership for PTC Therapeutics

PTC Therapeutics needed a top-tier commercial marketing team to support its pipeline drugs, many near FDA approval.

HoodMart eCommerce Head of Marketing

Placed a full-stack eCommerce marketing leader to drive revenue growth for the nation's largest commercial kitchen ventilation supplier.

Interim CMO

Doubled revenue, grew eCommerce 70%, and expanded distribution, leading to successful acquisition by Procter & Gamble in under 6 months.

Digital Strategy & Execution

An 18-month engagement scales Shopkick's performance marketing across affiliate, CPI, and CPL campaigns.

Key Partnership for Growth

After securing $50M in Series C funding, Super had presence in only one channel, Real Estate.

Direct to Consumer eCommerce Launch

Chameleon rebrands Standard Furniture and launches its DTC brand sofab.com across three digital fronts.

Lead Gen & Sales Leadership

Channel Factory is a global technology and data platform transforming YouTube's vast content into brand-suitable advertising opportunities.

Go-To-Market Strategy

A new go-to-market strategy and interim leadership lift UpperEdge's MQLs 658% in six months.

Strategic eCommerce Transformation

A 24-month fractional eCommerce overhaul doubles SVP's conversion while protecting its retail partners.

Redefining Sales Strategy

A pivot to Direct SaaS drives SwipeClock to seven-figure first-year revenue in eight months.

Communications & PR Leadership

Mielle Organics, a leading Black-owned and woman-led beauty brand, expanded its U.S.

eCommerce Brand Transformation

A new brand framework and ecommerce site translate Stantt's 99-size men's shirting for customers.

Shopify eCommerce Website

Souler, an innovative startup, brings together a curated community of influencers, brands, and customers.

Streamline Sales Process

The pharmacy landscape is increasingly competitive, with organizations contending for market share.

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

eCommerce Transformation

Strategic assessment and interim leadership team set marine accessories manufacturer on course to quadruple online scale in two years.

Recruiting a Business Development Team

Chameleon recruits Diff Agency's first West Coast business development manager, setting the template for its US expansion.

Marketing team build for OpenText subsidiaries

Recruited executive leaders and senior staff across three subsidiaries representing over 75% of parent company revenue.

Recruiting a CMO + Full Commerce Team

Hired 12 marketing roles including Creative Director and eCommerce Manager to support DTC transition.

Voyager Business Transformation

An interim CMO unifies Voyager's brand, app, and pre-launch marketing for a 200% engagement surge.

Recruiting for DTC Brand Growth Strategy

Chameleon recruits five DTC leaders for biotech skincare brand Gladskin to expand its US presence.

John Hardy Business Transformation

Interim leadership and a growth team triple John Hardy's ecommerce business over several years.

SwipeClock Business Transformation

A three-phase transformation takes SwipeClock to seven-figure Direct SaaS revenue in eight months.

Vera Bradley 3-year strategic plan

A 3-year strategic plan reverses Vera Bradley's online revenue decline as mask sales fade.

Sales Strategy

Chameleon diagnoses why CivicPlus customers use only one or two modules and maps a plan to lift win rates and cross-sell.

GEF Capital fund launch PR campaign

Private equity firm GEF Capital had never executed a public relations campaign in the U.S., resulting in low brand awareness.

Interim Head Of Growth Marketing

Chameleon's interim Head of Growth Marketing rebuilds Erno Laszlo's performance marketing, driving double-digit eCommerce growth.

Securing an SVP of Marketing

Chameleon recruits Eze Castle Integration's SVP of Marketing to drive global growth in the competitive MSP market.

Interim Head Of Marketing

Delivered 121% year-over-year growth across all paid media sources through strategic leadership and partnerships.

Brand Marketing Campaign

Brand strategy, messaging, and growth campaigns drove strong retailer adoption as a year-round discovery tool alongside trade shows.

Marketing Relaunch

An interim CMO rebrands Summit Veterinary Pharmacy and overhauls its ePrescribing tool to lead the market.

Interim Digital Revitalization

Chameleon Collective embeds an interim marketing manager at Anova Fertility, growing its social following across platforms.

Financial Services Interim Communications Leader

An interim PR director repositions WorldRemit from remittances to global digital payments in eight months.

Digital Revamp: Kevin Murphy's Brand Elevation

New consumer website, salon finder, e-commerce, and mobile sales app drove 103% growth over three years.

Interim CMO

Stabilized marketing after four CMO turnovers, driving 110%+ YoY acquisition growth and dramatically reducing churn in six months.

Transforming Origina's Marketing Strategy

A new CMO and marketing automation move Origina from event-led to digital-first marketing.

Global Retail Sell In

New sell-in decks reposition Polaroid as a contemporary, dependable retail partner against rivals like Fuji.

Product Repositioning and Launch

Repositioned Polaroid's smallest camera with 'Go Create' storytelling; product sold out within 48 hours of pre-sale.

Brand Storytelling

Consumer research yields Polaroid's "We are what we create" narrative, launched with the Polaroid Go.

Recruiting for Various Roles

As the original home of analog instant photography, Polaroid has experienced an 82-year journey of name changes and market evolution.

A Transformative Partnership with inRiver

Multi-year partnership reshaped sales process, delivered 1000-attendee conferences for five years, and integrated leadership into the client team.

In-House Agency & Processes

Interim leaders and a new in-house agency stabilize Polaroid's team and sell out its first launches.

Business Transformation of Polaroid

Chameleon's CLEAR process and interim leadership steady Polaroid's at-risk marketing during its revival.

Interim VP Of Brand

Despite boasting a brand recognition equal to industry giants like Coca Cola, Polaroid faced a significant challenge.

WordRemit, a Global PR Campaign for Financial Services

A global PR campaign grows WorldRemit's share of voice 4% with coverage from The Guardian to the BBC.

Ascendance in the US Insurtech Landscape

A US brand and PR push lifts Novidea's media share of voice and fuels a $50M Series C.

Digital Performance Leader for Summit Partners

Summit Partners, a global private equity firm, needed a senior Digital Performance Leader to drive growth across its portfolio.

Versalift aerial lift marketing transformation

Versalift had become one of the top three aerial lift manufacturers in the U.S., with a strong international presence.

Realigning Marketing for a Permanent CMO

Realigned TextExpander’s marketing team around one GTM plan, improving pipeline performance and enabling a smooth CMO transition.

Hubspot CRM Implementation

Implemented end-to-end lead management system enabling rapid sales expansion across multiple verticals during pandemic surge.

Customer Data Architecture Audit

An audit of Kimberly-Clark's customer data architecture yields a three-year prioritization roadmap.

Automated Email Mastery

Nixon, a brand with a thriving email program, found itself at a crossroads.

AI, Activated: Building Capability Across Global Teams

A Fortune 500 medical device company moves AI from buzzword to working capability across its marketing and innovation teams.

Built to Last: Smith Optics' Commerce Overhaul

Smith Optics had outgrown its eCommerce infrastructure.

3-year growth strategy for Vera Bradley

Vera Bradley, renowned for its designer women's accessories, faced a strategic turning point under the helm of a new CMO.

Scalefast marketing leadership recruitment

Chameleon builds a 40+ candidate pipeline to land Scalefast two key marketing leaders.

Digital Experience & Enterprise Technology Modernization

Fractional leadership that engineered a unified digital ecosystem and roadmap for global scale.

Accelerating Growth Through Strategic Recruitment

Chameleon places the social, growth, and retention leaders that carry DailyLook through rapid growth and its Victoria's Secret acquisition.

New Brand Strategy

Chameleon Collective rebuilds Agiloft's brand strategy and identity to match its offerings and growth ambitions.

Excellent Operational Synergy

Chameleon builds Evolt's US operating procedures and fractional sales leadership, smoothing its largest global distributor onboarding.

SaaS Sales & Software Engineering Team Recruitment

Embedded and contingency recruiting staffs Intelity's engineering, sales, and UK leadership for expansion.

Hiring for eCommerce Growth

Biocodex needs an eCommerce leader fast during a coast-to-coast move; Chameleon fills the role in under six weeks.

Lights4Fun, Recruiting for a US Expansion

Chameleon recruits a general manager and support team to launch Lights4Fun in the US.

Go-To Market Strategy

Secured early-stage seed capital and filled Q1 business pipeline to highest level for women-owned cannabis contract manufacturer.

Provenance Made: 10-day brand launch to goop

Provenance Made, a one-woman artisan brand, needed to become retail-ready—fast.

Orlando Health CMS migration strategy

Migration roadmap from Sitecore to Builder.io cut operational costs by 80% and eliminated customer experience debt.

Built to Scale: How Weaver Activated Its Next Chapter

Weaver Brands, a Blue Point Capital company, has delivered premium products across equine, livestock, leather, and pet categories since 1973.

Stellar Cyber's RSA media strategy

Stellar Cyber had fired four PR agencies in three years.

Digital Strategy

CRO work spiked conversion rates 7–15% week-over-week, amplifying marketing yield without increasing budget.

Bergdorf Goodman holiday affiliate rescue

Interim leadership delivered +14% revenue growth and saved seven figures by fixing tracking errors during critical Q4 period.

Pursuing Perfection

Chameleon builds Gate 11 Distillery's brand and craft-to-cocktail experience, helping it stand out in Chattanooga's craft spirits scene.

Growth Marketing Leadership

John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions.

Product Sales on Third-Party Marketplace

Listing, content, and ads put Head Country on track for 70% year-over-year marketplace growth.

Motorola Razr relaunch at T-Mobile

The 2025 Motorola Razr launch was a inflection point in T-Mobile's partnership with Motorola following the disappointing 2024 launch.

Embedded Recruitment Strategy

Francesca's, a notable name in the industry, was confronted with a talent vacuum.

Head of Email Marketing Recruiting

A culture-first search screens 60+ candidates to place B&H Photo's Head of Email Marketing.

Marketing leader hire for HoodMart (NAKS)

Placed a digital-savvy marketing executive to drive omni-channel growth and vendor optimization for the restaurant ventilation leader.

Data Driven Marketing

A private data warehouse and analytics drive 45% year-over-year revenue growth for NEST New York.

A New Approach To Data

Reduced data collection costs from $16K to under $1K monthly while tracking 50M+ vehicles across 40K+ dealerships.

Travelsana US market launch from zero

Launched a Swiss travel supplement brand in the US with targeted social and paid media, achieving brand awareness and B2B partnerships.

Recruiting for a Healthcare Marketing Practice

Chameleon recruits the Managing Director who builds Connelly Partners' new healthcare marketing practice from scratch.

Growth with Strategic Recruitment

Nom Nom Now back in 2021 was a burgeoning player in the fresh pet food industry and needed to enhance lead conversion and customer engagement.

Ehrmann MIXIM Greek yogurt U.S. market entry

Ehrmann SE, a leading European dairy company, sought to break into the U.S.

eCommerce & eMail Recruiting

Chameleon recruits the eCommerce and CRM leaders Combe needs to pivot from retail into direct-to-consumer.

Mielle Organics GA4 migration + affiliate pivot

On the cusp of an acquisition, Mielle Organics confronted a trifecta of digital challenges.

Distinct Branding Creation

Created brand identity and positioning for celebrity coffee venture, launching in LA and Las Vegas retail and hotel channels.

Interim Media Leadership

Interim leadership resets Art Van's media strategy, saving millions and standing up an in-house team in six months.

Nurturing Growth: The Tubby Todd Transformation

Tubby Todd, PE backed by Nexphase, growing brand in the baby care niche, faced a pivotal juncture in their growth trajectory.

Rejuvenating Marketing

Marketing leadership and a go-to-market plan launch Sage + Sound as a standout New York wellness space.

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% direct user growth, and $85K media value for AI platform.

Performance Marketing

Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per

Local SEO for eCommerce & Retail

Dual local and ecommerce SEO drives Sage + Sound a 60% visit lift and 90% ecommerce revenue jump.

Crafting Radiance: The Birth of the Luminora™ Brand

Workshop-driven brand strategy gave a self-funded startup a cohesive identity, positioning, and visual system that connected product innovation to

Skincare Creative Leader Recruiting

Chameleon recruits SpoiledChild a creative director and team for its NYC out-of-home launch.

Leadership To Execution

Marketing automation and personalization drive a 200% Black Friday spike in Snap Finance applications.

Creative Agency Recruiting

Battle Medialab, a dynamic Creative Agency headquartered in Boca Raton, FL, was poised to amplify their creative team's capabilities.

Brand Evolution

San Diego-based OnRamp Biomedical sought to pivot from being only the company behind a leading SaaS platform for scientists.

Media Outreach

PR outreach lands Sh t That I Knit in top gift guides and outlets from Fast Company to Forbes.

BryteBridge email deliverability rescue

BryteBridge’s cold email strategy was failing.

pH-D brand overhaul + AI-enabled campaign scale

Full rebrand, AI content systems, and Raise Your Vagina IQ™ campaign cut draft time 67% and tripled weekly asset output.

ASICS East Coast marketing leadership build

A confidential search quietly builds ASICS a new East Coast marketing leadership team of five senior leaders.

Bright Power energy consulting media strategy

Bright Power, a leader in energy and water management consulting, helps decarbonize buildings by reducing their energy and water consumption.

5-brand ESP migration for Parts Town

Migrated five consumer brands from Mailchimp to Klaviyo ahead of schedule, launching before Black Friday peak season.

Digital Transition and Training

The Saadia Group, with a vision for legacy brands, acquired New York & Company and Lord & Taylor.

B2B and B2C Marketing

Chameleon fills leadership gaps and rebuilds Snap Finance's B2B and B2C marketing post-pandemic.

Recruiting An In-house Agency & Marketing Team

Chameleon recruits the team behind Vera Bradley's shift to an in-house agency model since 2019.

Paid Media Revival

A paid media overhaul grows Oula's patient bookings 38% while cutting cost per booking 12%.

Delivering a Comprehensive Brand Identity for Files.com

Action Verb reached out with a unique challenge on hand.

Industrial Marketing Leader

ImpactCSS, an industrial investment group, aimed to enhance their portfolio promotion and market position amidst fierce competition.

Combe's first D2C eCommerce team hires

Chameleon recruits Combe's first eCommerce and CRM leaders for its retail-to-D2C pivot, despite a tough talent market.

Agile Performance Marketing

Neiman Marcus, a titan in luxury retail, faced a conundrum.

Empowering Digital Essence

Chameleon Collective gives Files.com a brand soul, built on the idea that files are things that matter.

B2B Marketing Recruitment

Chameleon recruits Graphite's first B2B Director of Marketing, then two more hires, to scale its Fortune 500 marketplace.

Pre-acquisition marketing strategy for RFE

RFE Investments was evaluating the acquisition of a Mosquito Squad franchisee operating in 26 Northeast territories.

Wind River Tiny Homes

Full rebrand, B2B launch, and growth marketing drove 1300% production increase and 160%+ YoY sales growth in two years.

Sales Team Recruiting

Filled 7 executive SaaS sales roles in weeks with 100% retention, becoming SRAX's preferred recruitment partner.

Reimagining a Retail Legacy in a Digital Age

New York & Company: a name echoing a rich legacy of over a century and building steadfast customer trust.

Printing Services PR Campaign

Earned 170M media impressions and drove 161K visitors to the site through pop-up events celebrating small businesses.

Novidea brand voice & digital revitalization

Discovery sessions sharpen Novidea's brand voice into fresh website content and a corporate video.

Media Strategy

Chameleon places PMI's advocacy message in outlets that previously resisted tobacco advertisers.

Strategic Team Revitalization

Chameleon fills six eCommerce and marketing roles to rebuild The Kooples' team during a rebrand.

Brand Identity & Marketing

Brand workshops give LabCentral clear positioning, refreshed impact reports, and a redesigned website.

Digital Marketing

MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products.

Branding Relaunch

Full brand identity, messaging, and go-to-market assets launched Tune as a compelling player in commercial cannabis lighting in under three months.

Transforming Incrediwear’s E-Commerce Profitability

Incrediwear, an e-commerce brand, was losing money in its highest-revenue channel.

CON-CRET Creatine Year 3 innovation pipeline

Our client, a performance supplement brand, had a clear product roadmap—until Year 3.

Orlando Health Martech Modernization

Orlando Health's 12-year-old martech (Sitecore, built 2014) was cumbersome and accumulated technical debt.

Designer Drugs Labs rebrand and platform build

Designer Drugs had outgrown its identity as a pharmacy-led business.

ID Label "Order-To-Cash (O2C) Process Optimization

The client faced significant inefficiencies in their Order-To-Cash (O2C) process, leading to delayed invoicing and payment collection.

Creative Director for a Hospitality Group's Spirits Launch

Turned three custom spirits into a branded storytelling engine for A. Marshall Hospitality's dining destinations.

Marketing Manager Placement

Interim leadership built VIP's in-house marketing function, scaling social followers 10–18× and delivering 43 design projects across 38 practices in

Upgrading brand strategy and visual brand identity

The essential oil category was heating up, and a formidable competitor was suddenly nipping at their heels.

360º Brand Design

Serial entrepreneur Warren Struhl envisioned licorice as a premium, gift-worthy product - a far cry from its usual commodity status.

Sales enablement redesign for Captive Resources

A modular deck and messaging framework that helped brokers confidently pitch a complex group captive insurance model.

Strategic Marketing Transformation

Transformed a reactive marketing team into a cohesive, agile unit through restructured workflows, roles, and project management.

Comprehensive Website Overhaul

Wind River Tiny Homes had carved a niche in the burgeoning tiny home market.

Paid Search & Paid Social

A paid search and social rebuild delivers NEST New York a 6X blended return on ad spend.

Business Transformation for WorkMoney

A nonprofit stuck with an underperforming agency for 3 years hired Chameleon to control data, speed production, and find converting local ads.

Successful Digital Revitalization

In the modern digital landscape, a website's design and functionality speak volumes about a company's commitment to its customers.

eCommerce Team Recruiting

As a rapidly growing vitamins and supplements company, Megafood needed to strengthen its digital channels and marketplace presence.

Sunbird Messaging cross-platform app launch

Generated 60K+ beta waitlist sign-ups in under eight weeks through brand identity, PR strategy, and influencer events.

Outbound recruiting system for VIP Healthcare

An outbound system draws 200+ vets to VIP with 85% open rates and a 15x ROI.

Reinventing Brand Identity

Health Data Vision (HDV), an esteemed Inc 5000 company, stood at a pivotal crossroad.

Digital Potential Post-Bankruptcy

Doubled organic search traffic and revenue in 45 days while overhauling CRM, paid media, and backend systems.

Media Management

Chameleon builds Heal a full-funnel media plan across six markets to grow awareness and funding.

Expanding eCommerce and Digital Marketing Teams

Lamps Plus, the largest lighting retailer in the US, experienced exponential digital growth over recent years.

Product leadership hire for NextAxiom

As NextAxiom entered a key growth phase, it planned to expand its product and technical teams.

Robust Growth Marketing.

After six years of consistent growth, Wind River Tiny Homes garnered the attention and investment of significant stakeholders.

Transforming a Collection of Whiskeys into an Ongoing Series

Gate 11 Chronicles turns every whiskey release into a chapter, giving one distillery's stories a platform built to outlast any single

Rebuilding a GTM Motion into a Full Demand Funnel Engine

Built a repeatable demand-generation engine that turned ad hoc selling into a scalable funnel and enabled a successful PE exit.

Security & Compliance Transformation

Fractional leadership that engineered a security framework built to win enterprise client trust.

VP of eCommerce

Robert Graham, a luxury lifestyle brand, had built a robust eCommerce business.

Built for the Work: Crafting an Industrial Spirits Brand wit

A spirit built for grit and precision, engineered to earn credibility without a heritage story to lean on.

Website Design & Mobile App

A new logo, app, and responsive website position Motion as modern, tech-forward auto insurance.

From Dialect to Distillation: Reframing Rum Through Culture

A culturally literate rum brand engineered to outgrow nostalgia and scale confidently across a house of expressions.

Engineered AI, Contact Center, Security, and Data Management

Interim technology leadership that engineered lasting security, agility, and cost efficiency for RNL.

From Old Hall to New Spirit: Building an Intentional Agave

An agave brand engineered from place and process, proving intention beats imitation in a crowded category.

Three Hearts Rum: The Brand Behind the Bottle

A fractional CMO built Three Hearts Rum's brand, website, and email strategy from scratch, growing subscribers with zero paid media.

Redefining Brand Identity

In the world of fashion, reputation is everything.

Sunbird Messaging - Community Growth Takeoff

Sunbird, a budding Android messaging app, aimed to revolutionize mobile messaging for Gen Z and Millennials.

Growth marketing overhaul for Adtalem

A leading for-profit education company was at risk of stagnation.

Recruiting an eCommerce Director

Sourced and placed a P&L-ready leader from 83+ candidates to sustain the brand's rapid digital growth.

Fractional Creative Director

Multi-channel campaigns and streamlined creative processes elevated brand visibility and secured Warner Bros product placement.

LinkedIn Ads Strategy

Evaclean, poised for expansion, confronted a pressing need: a robust lead generation mechanism to catalyze business growth.

Positioning and Ideal Customer Definition

Clarified tsworks’ ideal customer and market position, giving the business a shared growth strategy and confidence to scale deliberately.

Francesca's Business Transformation

Emerging from bankruptcy, Francesca's, a renowned fast fashion brand, stood at a crossroads.

Rebuilding the Organization Ahead of a Google Acquisition

Built Quickoffice’s customer care engine, driving record sales, #1 iTunes and #2 Google Play rankings ahead of its Google acquisition.

Curly Maps brand & UX redesign

Chameleon gives Curly Maps a cohesive brand and a redesigned user experience for finding curly-hair stylists.

Paid Social Ads Strategy

Francesca's faced a pressing issue: a lack of expertise to oversee and harness the potential of their paid social channel.

Weight Watchers (WW)

Appointed to reignite brand relevance and customer acquisition for retail and online businesses.

Interim brand leadership for BBQGuys peak season

BBQGuys faced a leadership gap just as peak season approached.

Investment Strategy

FinCanna stands as a beacon in the licensed U.S.

Hyatt post-acquisition talent strategy

Hyatt’s acquisition of Apple Leisure Group triggered rapid growth and organizational change.

Interim Leadership & New eCommerce Platform

Stabilized a failing platform, fixed critical defects in one month, and delivered a digital roadmap that drove online revenues beyond expectations.

Seamless System Integration

Intellihealth, a formidable player in the medical obesity treatment space, had recently broadened its horizon.

Swerve Fitness brand & digital relaunch

Chameleon shapes Swerve Fitness's brand and website around its team-based live-streamed cycling model.

FlyKitt - Packaging Redesign for Travel Usability

Improved low-light readability and capsule identification while aligning packaging with updated brand identity.

Healthcare MSO build for Hidden Harbor Capital

Built a scalable marketing platform and internal team to support PE-backed plastic surgery practices nationwide.

Interim Marketing Director

Launched consumer-focused website, brand awareness event, and Amazon presence in six months, establishing direct customer relationships.

Product Marketing Director for Bandolier

Bandolier, a stylish and functional accessories brand, was seeking a Product Marketing Director to lead go-to-market strategy and product launches.

Health Karma UI redesign & brand identity

Health Karma, a healthcare tech startup, had developed a platform to help users navigate their healthcare options.

Five senior marketing hires for Valesco PE

Embedded recruiter placed five senior marketing leaders across portfolio companies, becoming the firm's trusted go-to partner.

Brand Identity & Packaging

Full brand identity, packaging, and go-to-market strategy launched Tune from startup to compelling market presence in under three months.

Amazon Strategy

Hyper-targeted keyword strategy and paid campaigns drove 950% Amazon growth in one year, with learnings scaled across all retail channels.

B2C Commerce

Led six-month transition to direct-to-consumer model with refreshed website, Amazon expansion, and brand awareness event.

Focused Media Strategy

Dr.

ADA Compliant Web Development

Systematic remediation brought all charter school websites to full ADA compliance with ongoing maintenance and validation.

In The Raw brand turnaround strategy

Repositioning and digital-first marketing reversed an 8% sales decline to 5% growth, outpacing the category by 1,300 basis points.

Big Swing Set Project

Event drove highest single-day ecommerce sales for Backyard Discovery plus national media coverage including USA Today and SI.com.

Asset and Brand Articulation

Chameleon gives Walt Grace Vintage a unified brand voice across search, social, and email.

Email Strategy Overhaul

Chameleon rebuilds Blink Fitness's email program and sender reputation, lifting lead conversion 900%+ and reaching 98% inbox placement.

Interim E-commerce Leadership

An interim SVP of eCommerce builds John Hardy's digital team and DTC roadmap.

Unified Brand Voice

Axcel Learning, emerging as a new vertical within a $4B PE powerhouse, faced the challenge of sculpting a distinct brand identity.

Insights Led Brand Strategy

Chameleon unifies G-Form's brand around one mindset, perseverance, across bikers, athletes, and everyone who wears its protective gear.

Home Tax Solutions seasonal acquisition overhaul

Chameleon overhauls Home Tax Solutions' SEM and paid social, lifting closed loans 83% and cutting CPA 8% year over year.

SEO Best Practices

A full-funnel SEO strategy brings Okta 1.6M unique visitors a year and an upskilled team.

E-Commerce Manager Placement

Chameleon places an eCommerce manager to cover maternity leave and elevate ATM and Derek Lam 10 Crosby.

Strategic Talent Acquisition

Chameleon places a VP of Sales and Head of Marketing to ready SwipeClock for product launches.

Turbo charging growth: - Franchise Marketing

Chameleon rebuilds Blink Fitness's franchise marketing, lifting new enrollments 20% and cutting cost per enrollment 90% in under a month.

Charting Better Pool's Vibrant Digital Revival

Better Pool, a rising sports betting site, recently emerged from a cocoon of rebranding, eager to spread its wings.

Social Media Marketing

As we set the stage for Carputty's grand debut, aiming to reframe the auto lending industry, we were met with a multifaceted challenge.

CurlyHairSalon brand identity & booking site

Full brand development and UX-optimized website drove measurable increases in appointment bookings and market presence.

Breeze Business Transformation

Chameleon embeds an interim guest-experience team at Breeze Airways, building its design system and lifting NPS and conversion.

Direct-to-Consumer (DTC) Team Recruiting

Chameleon recruits a Head of Growth to build Santa Cruz Nutritionals' direct-to-consumer team.

PR For Relaunch

Chameleon Collective runs PR for Allure Security's relaunch, landing coverage in Forbes, USA Today, and more.

Lead Generation & Google Ad Management

Belmark, a leader in label and packaging manufacturing since 1977, had a goal of driving more qualified leads to their inbound sales team.

VP of Digital Marketing for American Bedding

American Bedding Manufacturers had skyrocketed in growth, multiplying profits tenfold and attracting private equity investment.

Fractional Digital Health CRO

Healthcare clients achieved up to 40% increase in patient engagement within six months through tailored digital health strategy and implementation.

Herewith senior-care app brand & launch strategy

Chameleon refines Herewith's brand manifesto and strategy so the senior-care app stands out at launch.

Pre-Launch Campaign

A viral, ban-proof acquisition campaign hits 200% of Voyager's pre-launch waitlist target.

Interim CMO

Sense Photonics, a leading LiDAR company, developed breakthrough sensors for industrial applications.

Branding Identity Transformation

A refreshed brand identity blends Mary Louise Cosmetics' heritage rituals with modern, youthful appeal.

Amazon Strategy

Drove 950% Amazon sales growth in one year through hyper-targeted keyword strategy and optimized paid campaigns.

Recruiting Mastery Defines Bold Evolution

Chameleon staffs design agency Freshmade with four hires, freeing its founders to grow, with one hire now a Partner.

Amazon Account Relaunch

Chameleon relaunches Mission's Amazon pages and pairs them with cross-channel promotion for more visibility.

Strategic Growth Blueprint

Chameleon Collective builds AccuWeather's B2B group a clear roadmap to accelerate growth after pandemic-shaken markets.

Backyard Discovery SEO & Amazon optimization

Our client, a significant player in e-commerce, was aiming to significantly grow their business.

E-Commerce Site

Chameleon designs the UI, UX, and art direction for the Adidas watches e-commerce site alongside Nixon.

MPIPHP digital platform rebrand and UX overhaul

Full redesign streamlined navigation, unified branding, and improved user satisfaction for pension and health benefit access.

Crafting Connection: Janine & Jack's Email Evolution

Janine & Jack, a premium children's clothing brand, faced multifaceted hurdles in their digital email marketing endeavors.

Curl Vision salon website & conversion funnel

Chameleon builds Curl Vision a focused website that showcases its under-an-hour curly-hair cuts and converts visitors into clients.

Digital Transformation

Robert Graham needed a swift yet robust transformation of their e-commerce and digital marketing operations ahead of the crucial holiday code-freeze.

CRM Optimization

Rapid two-week assessment delivered a prioritized roadmap to unlock underutilized CRM functionality and drive user adoption.

Coca-Cola's Marketing Strategies

Integrated campaigns drove sales growth for reduced-sugar lines and increased social engagement while repositioning the brand for health-conscious

Building A Bridge To The Future With Next To Nothing

In its divestment from Unilever, Suave-the 87 year, nationally beloved personal care brand-was left in a lurch.

Strategic Growth Marketing

Chameleon runs as Blink Fitness's in-house creative agency from 2019 to 2021, cutting customer acquisition costs 49% and staffing 41%.

Branding Identity

Industry stalwart Bob Shaw aspired to grow his innovative brand of companies, Engineered Floors.

Bridging Talent Gaps

Chameleon finds Rainbow Shops an Associate Social Media Director who fits both the role and the culture.

Recruiting Sales & Marketing Leadership

DailyLook, a rising star in the subscription box industry, was in rapid growth mode when we started working with them.

Brand Strategy

In the intricate world of customized men's apparel, Stantt aimed to excel by offering consumers the perfect fit.

Design Decoded: Tailoring a Brand's True Stature

Chameleon reinvents DXL's brand around the big-and-tall shopper, landing the tagline Wear What You Want.

Revamp Online Customer Acquisition

A paid media overhaul doubles True Religion's e-commerce revenue and lifts ROAS 75% after bankruptcy.

Website Transformation

Chameleon streamlines Samuel Hubbard's web process and redesigns the site around the user journey.

Crafting a Brand That Puts Vets and Pets First

Chameleon builds VIP a corporate brand identity around its belief that happy vets mean better pet care.

Consulting and Recruiting

Org design and a ten-week search land Shopworn an e-commerce leader and a path to break even.

Interim Head of Marketing

Chameleon's interim marketing leader refreshes CHASM's strategy and runs multi-channel campaigns that lift inbound leads.

Verishop merchandising & creative leadership

Chameleon staffs Verishop's merchandising and creative leadership ahead of its June 2019 launch.

Design leadership hires for Cypress.io

As Cypress grew, its product and brand began to outpace its design structure.

Content Strategy Innovation

Chameleon strategizes and readies PupRight, a standalone pet-media brand for smart-collar maker Fi, projected to break even by year two.

Key Roles Recruitment

Mielle Organics, positioned at an inflection point of growth, received an investment from a PE firm to fuel their expansion ambitions.

Recruiting Social Media Manager

T-H Marine, a renowned name in its industry, stood at a crossroads.

Digital Revamp

Chameleon resets Blink Fitness's creative and paid media, then sustains members with daily live content through the 2020 lockdown.

Fractional CMO

Embedded leadership cut CAC by 45% and secured $19M+ in funding through data-driven restructuring and agile budget optimization.

eCommerce Marketing

Backyard Discovery, a renowned provider of outdoor leisure products, was navigating a pivotal shift in their sales strategy.

Lord & Taylor digital transformation

In the aftermath of a tumultuous season marked by store closures due to the pandemic, the iconic Lord & Taylor brand stood at a pivotal juncture.

Fractional CMO

Our client faced a pressing challenge: Reduce their CAC in preparation for their first-ever holiday selling season.

Website Creation

Revamped digital presence drove remarkable uptick in user engagement and significant surge in traffic.

Cannabis Dispensary Software Launch

Chameleon brands and launches ezGreen's compliant cannabis POS, building a B2B site and go-to-market for dispensary owners.

Interim Franchise VP

Blink Fitness Centers were grappling with the challenge of underperforming franchise locations when compared to their corporate-owned counterparts.

Adtalem Media Agency Search

Chameleon Collective unifies Adtalem's fragmented marketing into one brand strategy and media plan to reach more students.

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

Unified Brand Transformation

Alpha Residential grew into several sister firms and a fragmented identity. We unite them under one brand.

Advanced B2B Marketing

CO-OP Financial Services, a financial services and technology firm operating the largest ATM network in the US, faced numerous obstacles.

Interim CTO

Technology restructuring and digital transformation roadmap delivered greater efficiency, cloud modernization, and compliance for the higher-ed

Interim CEO

Founded in 2008, DANNIJO made a name for itself as a successful jewelry company before evolving into a lifestyle brand.

CPG measurement product for campaign outcomes

The goal was clear: expand our campaign outcomes measurement offering to cross-sell into the CPG category and boost product revenue.

Revitalizing Digital Infrastructure

Chameleon migrates Genuine Replacement Parts off legacy infrastructure to AWS, stabilizing the site and speeding it up.

Marketing Strategy, Content Strategy, CRM Support

Unified a PE-backed house of brands, achieving 100% MoM MQL growth and $500K in annual conversions through integrated marketing and HubSpot.

Website Optimization

PXG, a burgeoning B2C brand, found itself grappling with a multitude of digital dilemmas.

Local SEO Campaign

Local SEO across seven California cities lifts Matern Law Group's organic visits by over 60%.

Retail Industry White Paper

Chameleon designs and launches CommerceNext's Oracle-sponsored eCommerce benchmarking study, earning coverage in 25+ media outlets.

CEO Placement

Chameleon places a new Solly Baby CEO in eight weeks, bridging the PE firm and the brand's owners.

Crafting a Messaging Brand

A cheeky Gen Z rebrand gives Sunbird Messaging a landing page that converts at 50% on debut.

Growth Marketing

Skyn ICELAND, an online beauty retailer, experienced a decline in their direct-to-consumer (D2C) revenue for 2019.

CMS migration strategy for Hackensack Meridian

Hackensack Meridian Health has been using Sitecore since 2019 to power it's consumer facing websites and it's employee intranet.

Email Development and Migration

Chameleon builds and migrates The Sculpt Society's email templates across Klaviyo, Shopify, and Iterable.

WorldRemit brand refresh

A brand refresh lifts WorldRemit's visual favorability 60% and brand story recall 30%.

Company Website Revamped

A rebuilt site with custom modules makes exploring and buying Marla Aaron's jewelry effortless.

The LOVE Wellness Revamp: From Clarity to Execution

With fresh leadership through a new CEO, LOVE Wellness was poised for growth, yearning to elevate its women's wellness brand.

Brand Repositioning

Research repositions Tacony from a traditional supplier to a conduit for creativity for new makers.

SaaS Solution Brand Identity and Marketing Collateral

Empowered Buildings, a new SaaS and engineering company, faced a daunting challenge: launching their brand in a crowded and competitive market.

Marketing Data Optimization

Chameleon consolidates Blink Fitness's scattered marketing data into one on-demand dashboard, cutting reporting hours and analytics costs.

ICEMULE analytics rebuild + affiliate growth

A rebuilt analytics stack and affiliate strategy grow ICEMULE's program revenue 69% over two years.

Blink Fitness in-house creative agency

Chameleon Collective builds Blink Fitness an agile in-house creative agency that grows brand awareness on a fraction of rivals' budgets.

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% boost in direct users, and $85K in media value.

SEO-powered organic growth strategy for Current

Built a content channel driving 20,000+ monthly visitors, reducing customer acquisition costs for the financial services app.

Implementing Marketing Automation

Marketing automation strategy and Salesforce integration enabled efficient lead management for team and enterprise offerings.

Sourcing a Game-Changing Head of Marketing for SALT

SALT, a Series B API startup, needed a Head of Marketing to lead global teams across the U.S., India, and Israel.

Data Analytics

Chameleon rebuilds Blink Fitness's data analytics after two analysts depart, embedding regular reporting into leadership decisions.

Brand Identity Development

Chameleon builds ABX Packaging a full brand identity system in eight weeks, from positioning to merchandise.

Snap Finance digital transformation & ABM

An interim CMO and ABM strategy reform Snap Finance's digital presence and B2B pipeline.

Brand Overhaul

Harmonized fragmented identities across acquisitions, leading to a $179M private equity investment.

Amazon strategist hire for Bose

Bose needed a rare hire: a strategist with deep consumer marketing skills and Amazon expertise.

Empowered Buildings brand identity & sales deck

Launched a SaaS company with full visual identity, voice and tone, and a sales deck that differentiated them in a crowded marketplace.

Sourcing Brilliance for The Natural Diamond Council

Chameleon places a luxury-fluent, data-driven marketer to scale the Natural Diamond Council's performance marketing.

Paid Media Efficiency

A Google Ads rebuild drives WebPT 1,400+ leads a quarter while cutting cost per lead 6%.

SEO Migration for Sunless Brand Acquisition

An SEO migration of four brands into Sunless.com lifts organic traffic 790%, to 38,000 visits a month.

Crafting Growth: Baobab's Strategic Executive Placement

Placed a seasoned luxury executive to scale U.S. wholesale, build foundational processes, and expand market reach.

Creating New Digital Platform

Chameleon designs and builds Hirshleifers a digital platform that brings its in-store curation and discovery online.

SEO Strategy

An SEO and redirect plan merges Trackforce and Valiant into one site without losing organic traffic.

Search Engine Optimization

Chameleon guides Encompass's SEO over ten months, lifting focus-page views 46% and overall organic traffic 17.8%.

Art Director hire for US Auto Parts rebrand

Chameleon places US Auto Parts an art director in under four weeks from 150+ candidates.

Digital Product Design

Chameleon designs Voyager's native iOS app to make crypto trading intuitive for online investors.

Building a Digital Marketing Presence

Chameleon builds Flow.io's website and content program, growing overall traffic 48% and organic traffic 84%.

eCommerce Recruiting

Chameleon places eCommerce directors for Algenist and Type A, hitting Algenist's peak-season deadline.

Embedded recruiting for Clearhaven Partners

Clearhaven Partners, a respected private equity firm, needed high-performing marketing leaders across their diverse portfolio.

T-H Marine Business Transformation

A three-year eCommerce transformation drives T-H Marine to the fastest PE exit in the firm's history.

Herewith senior-care app brand launch

Chameleon's interim CMO builds Herewith's marketing from scratch and steers the senior-care app's brand launch.

PR Transformation Journey

A PR launch earns Snow Peak Capital 22 articles and 50 million impressions for its first acquisition.

In-house agency build for BCBST

Tavis Salazar builds BlueCross BlueShield of Tennessee's in-house agency, delivering 4,000+ projects and saving over $10M in a year.

Marketing Leader Mentorship

Intensive coaching grows Vera Bradley's new digital leader into a director and reverses online decline.

Alta’s Smarter Scale-Up: Fix First, Brand Later

Alta Pest Control had grown fast—mostly through door-to-door sales, acquisitions, and bottom-funnel marketing.

Scalable acquisition engine for Under Luna

Under Luna had loyal customers and strong retention.

AI, Call Center, CDP, CRM and Cloud Migration

Interim leadership that engineered a scalable, omnichannel platform and $2M in savings ahead of AMS's sale.

Winning at the Shelf: pH-D’s Consumer-Driven Strategy

pH-D Feminine Health revolutionized the market by introducing the first Boric Acid product for women's vaginal health, quickly becoming the #1 seller.

Merger Technology Integration & M&A Transformation

Fractional leadership that engineered a seamless post-merger integration across 2,500+ locations.

Customer Experience Assessment

Chameleon Collective builds AccuWeather a customer experience framework as it shifts from print to digital.

CEO Advisor & Executive Strategy Consultant

Executive advisory that engineered new market expansion and a scalable growth strategy for HUSHconcerts.

Absinthe, Reimagined: Restoring Ritual and Relevance with In

A once-misunderstood spirit reengineered into a ritual worth believing in, now a cornerstone of Gate Eleven's evolving house of brands.

Compliant user acquisition for BigToken

Chameleon builds a compliant user-acquisition strategy for a paid-survey app, lifting monthly active users over 15% in two months.

Amplifying Blink's Digital Creative Voice

Chameleon provides interim art direction for Blink Fitness, keeping email and social campaigns on brand and ADA-compliant for four months.

CMO of eCommerce and Marketing for Top Skincare

Anthony, a male skincare brand with a 20-year legacy, was poised to pivot to a digital-first strategy.

Dulcinea melon brand revival for Pacific Trellis

Rebranding and product expansion unlocked $20M in sales opportunities, with $2M realized in year one.

Shopify Website

Souler, an innovative startup, brings together a curated community of influencers, brands, and customers.

Elevating E-Commerce: The Encompass Transformation

Migrated 8M+ SKUs to Shopify Plus with centralized PIM, streamlining data management and elevating the customer experience.

Rebuilding eCommerce Order Communications

Smith Optics ditched a $10K migration fee and built returns that refund in under 3 days, exchanges included.

Enterprise Product & Technology Organizational Leadership

Interim executive leadership that engineered a modernized product organization and unlocked $5M in savings.

Building the Negave Estates Investor Narrative

A sharp, unified investor narrative that made a first-of-its-kind desert spirit pitch-ready for capital and credible against the world's best.

Creating a Unified Brand

LifeStance Health, a significant player in the mental health sector, approached us with a complex task.

CRN, Consumer Marketing Leader Recruitment

SimpliSafe needed a top-tier consumer marketing leader to boost CRM strategy and customer retention.

Optimizing Marketing Investments

Channel-by-channel optimization drives Honeylove to its most profitable year ever, beating pre-pandemic revenue.

eCommerce Growth Strategy

Email, loyalty, and Amazon strategy lift Malin+Goetz's ecommerce performance during the pandemic.

SimpliSafe brand refresh and positioning

Chameleon recalibrates SimpliSafe's positioning into strategic brand pillars, guidelines, and a visual identity.

Digital Transformation Mastery

Chameleon migrates Benaim Eye to reliable hosting and a responsive theme, ending downtime and unifying four DNS accounts.

Marketing Automation

After losing its Marketo admin, Origin Investments gets training that cuts campaign time from days to hours.

Unified Experience. Endless Impact.

Circle of Security International (COSI) had a mission rooted in connection—but their tech stack was doing the opposite.

Digital Journey Optimization

Chameleon audits Breeze Airways' booking funnel and mobile app, surfacing 100+ prioritized UX fixes to lift conversion.

Beauty Industry Group executive placements

Filled Brand President and Head of Influencer Marketing roles within an eight-week deadline to support rapid expansion.

Holistic Marketing Strategy

Chameleon audits Country Meats end to end and maps a segmentation, content, UX, and email plan to restart growth.

Data Driven Marketing & Media Performance

Chameleon builds G-Form's direct-to-consumer strategy and real-time reporting, setting it up to double eCommerce growth.

ERP Modernization and Enterprise Technology Assessment

Independent assessment that engineered a de-risked roadmap for Durvet's ERP transformation.

SEO & Site Design

Chameleon rebuilds Enviro Design Products on Shopify with aggressive SEO, growing its catalog from under 40 to nearly 3,500.

WordPress Website

A rebuilt WordPress site and booking system make scheduling music lessons effortless.

Amazon and eBay Strategy

An Amazon audit finds 10 products behind half of TopDown's decline, then turns the trend around.

SteadyIQ Income Passport messaging & website

A sharpened message and new website convey SteadyIQ's Income Passport to gig workers and partners.

Marketing & Advertising Recruiting

Chameleon recruits four account and design hires for Heller, matching skills and its work-life-balance culture.

Digital Marketing & Ecommerce

Backyard Discovery, a renowned manufacturer of high-quality outdoor leisure products, predominantly operated through wholesale channels.

Search Engine Optimization

A 10-month SEO engagement lifts the Museum of Modern Art's focus-page views by 46%.

eCommerce & SEO Leadership

Chameleon places an interim eCommerce and SEO leader who steers Dashlane into enterprise security without losing its B2C base.

Brand Campaign

ARMCO's brand shifts to speak to the C-suite, reframing loan-QA software as high-value consulting.

Strategic Leadership Recruitment

Chameleon recruits Dormify's permanent Head of Growth to carry its paid search, social, and affiliate marketing forward.

Smart diffuser launch for Ideal Living

A StoryBrand-led rebrand lifts Ideal Living's smart diffuser conversion rates by 225%.

Healthcare Marketing

A rebrand and new product category position Innovaccer as a leader in healthcare technology.

Strategic Branding Roadmap

Chameleon maps Cosmetic Solutions' addressable market and personas, building a branding roadmap to win high-value customers.

SEO Transformation: Encompass's Organic Surge

Encompass was seeing consistent decline in organic traffic and sales for one of its prominent appliance parts brands.

Sunbird Messaging market entry & beta launch

Brand identity, digital PR, and influencer strategy drove 60K+ beta waitlist sign-ups in under eight weeks for the messaging startup.

Brand Identity & Platform

Chameleon builds Voyager a brand that blends old-finance trust with fintech energy for crypto.

Interim Leadership & Digital Channel Execution

Built digital team, roadmap, and growth model to transition luxury jewelry brand from wholesale to DTC eCommerce.

Creative Director Leadership

An interim creative director refreshes Samuel Hubbard's catalogues, site, and email, lifting revenue and AOV.

Strategic Brand Awareness

Research-driven repositioning makes Intuitive Health's dual ER and urgent care model resonate with patients.

Marketing Strategy and Support

Embedded specialists support Janie and Jack's new CMO across eCommerce, paid, SEO, and CRM.

Output Solutions in a Digital Marketplace

Chameleon repositions FIS's print-and-mail unit for a digital-first CCM market, driving a rebrand to Customer Communications Solutions.

Creating Brand Identity

A research-led brand platform unifies SmartStop's identity across its online channels and 180+ locations.

Zesty Paws multi-channel optimization

A channel audit lifts Zesty Paws' paid social purchases 285% and triples ROAS in four months.

The Malin coworking site rebuild

The Malin, a design-forward coworking brand, came to Chameleon Collective with a disconnect.

Malin+Goetz email program rebuild

Chameleon rebuilds 40+ Malin + Goetz emails for mobile, brand consistency, and higher order value.

Paid Media Strategy

After a disappointing agency stint, ArtistWorks rebuilds its Google, Facebook, and Instagram ads and lifts monthly leads 28%.

Streamline Marketing Data

Chameleon embeds an analyst at Blink Fitness to unify scattered marketing data into a single real-time dashboard.

Ag-tech GTM strategy for Fieldin

Chameleon builds segment-specific go-to-market for ag-tech pioneer Fieldin, landing a co-op deal that hit its Q1 targets.

Paid Media Campaigns

Chameleon rebuilds Decor Steals' paid media to win new customers, hitting 6-8 ROAS and up to 12 during launches.

SaaS Marketing - Revitalizing an Industry Leader

SR had created the patient engagement solution sector, but had been losing share to new entrants for several years.

Marketing & Strategy Mentorship

Mentorship and a gap assessment turn Komatsu Mining's marketing into a self-sufficient in-house team.

Director of E-Commerce Placement

Chameleon places Tanya Taylor's eCommerce director in four weeks as it goes omnichannel.

Website Design

Jessie Andrews, the creative force behind Bagatiba, brought her vision of "lavish yet affordable" jewelry to life.

Amplified Fitness Leadership

Chameleon places Blink Fitness experts in national and local press, driving over 853 million earned-media impressions in 2023.

Global talent acquisition for Hawk AI

Recruited commercial, marketing, and technical roles across EU, US, and APAC, accelerating time-to-hire and building a scalable hiring framework.

Sculpting Anova's Distinct Digital Identity

Anova, a Canadian fertility clinic, gets a brand and website overhaul that lifts conversion and patient intake.

Mapping Dojo's Data-Driven Destiny: A Design Expedition

Chameleon builds Dojo a distinct visual brand and sales assets that explain its real estate and workforce data insights.

Translating Tech Talk into Tangible Triumphs

Chameleon positions Dojo's workplace-management AI with a brand guide, homepage, and case study that make its value clear.

Rebranding Digital Presence

Delivered a modern, fully responsive website with A-rated security, 90–100 scores in accessibility and SEO, and improved lead generation.

Manage Risk, Maximize Profit

Repositioned Elliptic to resonate with financial executives, establishing it as the trusted platform for safe crypto transactions.

Holistic SEO Campaign

Homeworx by Slatkin & Co., fresh from the launch of their new eCommerce platform, found themselves at a crossroads.

Bugaboo's digital transformation

Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.

Paid Media Strategy

A lean Google Ads launch drives Oyster 30+ new insurance customers a month on under $5K spend.

Sales & ABM leadership hires for Redgate Software

Redgate Software had entered a critical growth phase.

Digital Transformation

Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organization in under a year.

Ronnefeldt tea portfolio & product team rebuild

Content Development

Professional writers translate Tangem's complex blockchain tech into clear, engaging brand content.

Internal Agency Development: "Bugabootique"

Chameleon stands up Bugabootique, Bugaboo's in-house creative studio of ten, in eight months.

Parloa: Zero to 658 mentions in one quarter

Our client had no PR.

Customer Journey Mapping

Bugaboo was primarily a promotional, product launch marketing organization.

Web Redesign

A WordPress rebuild gives Origina faster performance, multi-language support, and cleaner navigation.

ADA & WCAG Digital Accessibility Assessment

Independent assessment that engineered a clear path to ADA and WCAG compliance ahead of launch.

Video Ads

HelloFresh, a rapidly expanding meal-kit company, consistently updates their social media advertisements to match their ever-changing menus.

Leadership Strategic Recruitment

Chameleon rebuilds Byredo's North America leadership during its PUIG integration, placing a new CEO and senior marketing director.

TEDAI — Shaping Conversations Around AI's Future

Sold out two annual AI conferences, secured six-figure sponsorships, and expanded the event into Europe with 1M+ impressions.

Unlocking New Markets for Capital Banking Solutions

Precision outbound strategy delivered 20+ MQLs in three months, including one RFP, in a fragmented market.

Strategic Talent Synergy

Chameleon places the regional, e-retail, finance, and HR leaders driving Diptyque's North America growth.

Day-Light lamp reinvention and Amazon relaunch

Full product redesign earned #1 NY Times rating, reclaimed best-seller status, and reestablished category leadership on Amazon.

Recruiting for a Creative Agency

República, one of South Florida's leading agencies, confronted a significant República turned to Chameleon Recruiting to tackle this challenge.

depsys renewable energy rebrand

A refreshed brand identity positioned the Swiss grid-tech firm as a thought leader and clarified its evolution for stakeholders.

TOPRO Mobility's B2B-to-consumer pivot

TOPRO Mobility, a premium Norwegian mobility brand, faced declining market share due to increased competition and a reliance on B2B channels.

Dix Hectares content system for luxury skincare

Secured Le Bon Marché retail placement within months using an AI-powered bilingual content engine built from scratch.

Series A readiness assessment for FlexiDAO

Sales and marketing evaluation aligned commercial strategy with growth goals, reinforcing investor confidence ahead of funding.

AI-powered lead gen engine for Cadis

Cadis needed to boost lead generation but faced poor-quality prospect data.

Product Repositioning

Repositioned acquired DMP with new GTM strategy, doubling customer lifetime value and accelerating sales velocity.

Recruitment for International Operations

Chameleon recruits Diesel's eCommerce operations manager and specialist in two weeks, steadying its global operations mid-transition.

CRM team transformation at WorldRemit

Turned around a struggling 8-person CRM team in 3 months, restoring trust and morale with zero attrition.

B2B & B2C Websites

In under six weeks, Chameleon builds Tangem's commerce and B2B sites and redesigns its crypto card.

Bugaboo digital transformation & eCommerce lift

Bain Capital brings in a Chameleon interim leader to redefine Bugaboo's digital strategy and lift website revenue and conversion.

AI workshop for beauty brand executives

The Mazur Group engaged Chameleon Collective to cut through AI buzz and show senior beauty executives where AI can—and can’t—add value.

Standing Up a Global Marketing Organization from Nothing

Built Nokia’s first global marketing organization, opening new channels, accelerating sell-through, and exceeding sales goals worldwide.

Inner Stance rebrand + leadership app launch

Challenge Inner Stance, a subsidiary of Straight-Line Leadership, aimed to launch a global leadership program but faced significant challenges.

Strategic design leadership

A StoryBrand-driven brand identity positions Arbor & Ore as the premier fabricator partner and adds 23% to its growth.

Securing a CFO to position Guardicore for acquisition

Guardicore, a cloud and data center security company, faced a critical financial crossroads.

Website Design

RentSense, a trusted brand in providing protection for property owners and managers, found themselves at a pivotal juncture.

Regal Springs premium tilapia rebrand

Regal Springs, the dominating player in the premium Tilapia market, found itself at a crossroads.

Robust Marketing Landscape

In a world dealing with a pandemic, ChairmanMe emerged as a beacon for women, offering them a unique blend of education and networking.

Crafting Success in the Mobile Realm

Rev was in a digital conundrum.

SEO and Content

Amplitude's blog had stalled. An SEO-first content rebuild doubles organic traffic and adds 50,000 users a month.

Food Packaging Redesign

A packaging and identity redesign gives Regal Springs' branded tilapia shelf presence to match its 90% share.

Executive search for Gaudicore (acquired by Akamai)

Gaudicore was a tremendous success story for us in Executive Search.

Transforming Email Strategy

Latest Greatest reaches nearly 60,000 subscribers and a 60% open rate, protecting Retention.com's deliverability.

New Market Development

Redirected a SaaS publisher from low-yield ad targeting to a higher-value engagement module that unlocked new revenue while respecting privacy.

Transformative Website Revolution

A redesigned site with a custom recipe module showcases Regal Springs' products in action.

Confidential Talent Triumph

AERIN needs a confidential replacement for its Head of eCommerce, with no disruption and a higher talent bar.

Crafting a Gaming Brand with Depth and Authenticity

Design thinking shapes Magic Soup Games' brand narrative, visual identity, and messaging framework.

Reshaping Communication Strategy

Empathetic messaging positions Reframe Financial's long-term care insurance for GenX and Millennials.

Customer Communications Management

A repositioning and sales enablement program turns Ricoh's CCM assessments into bigger deals.

Creation of Independent Content Brand

Chameleon builds Latest Greatest, an AI-powered content brand that boosts Retention.com's email deliverability.

Brand Identity and UX

User research shapes Staq's rebrand and UX for organic growth in financial services.