Share of Voice, Secured: A Ground-Up PR Strategy That Made Headlines
Our client had no PR.
Parloa
The Client
- Company
- Parloa
- Website
- parloa.com
- Industry
- Software Development
- Headquarters
- berlin, germany
- Employees
- 201-500
About Parloa
Parloa is an enterprise-grade AI Agent Management Platform (AMP) specializing in voice and digital AI agents for contact centers, enabling scalable, multilingual customer service automation that resolves up to 90% of inquiries autonomously while reducing support costs by up to 35%.
The Challenge
Our client had no PR. No coverage. No media connections. They were invisible in a market where awareness drives growth. Their goal? Build a strong earned media presence from the ground up—and fast.
Our Approach
Chameleon Collective doesn’t just pitch stories. We embed senior talent to lead strategy from within. We quickly aligned on the client’s story, voice, and positioning, then built a media relations program designed to create buzz and build credibility. We crafted a clear plan: focus on high-impact narratives, pitch the right outlets, and earn every win. Our consultants operated independently, building strong media relationships, spotting opportunities, and writing sharp, targeted pitches that got results. We didn’t chase coverage—we earned it with purpose. Starting from zero gave us freedom to move fast and smart. No legacy PR to untangle. No red tape. Just clear strategy, sharp execution, and a relentless focus on outcomes.
The Impact
By Q3 2025, we delivered 658 media mentions, 1.9 billion impressions, and $47.7M AVE. We carved out 11.9% share of voice—up from zero—in a crowded field. More than just awareness, we built a lasting foundation the client could scale on their own. Mission accomplished.
The Work
658
media mentions in one quarter
1.9B
media impressions
$47.7M
advertising value equivalent
11.9%
share of voice, up from zero
Featured Expert
The Chameleon who led this engagement.
