eCommerce Marketing

The Client

Company: Backyard Discovery
Website: backyarddiscovery.com
Industry: Consumer Goods
Headquarters: pittsburg, US
Employees: 51-100

About Backyard Discovery

Backyard Discovery is a leading manufacturer of outdoor residential products, specializing in wooden play structures, including swing sets, playhouses, gazebos, and outdoor kitchens. Established in 1968 and headquartered in Pittsburg, Kansas, the company focuses on providing families with high-quality outdoor playsets that promote physical activity and…

The Challenge

Backyard Discovery, a renowned provider of outdoor leisure products, was navigating a pivotal shift in their sales strategy. The company sought to transition from traditional sales channels to an expansive Direct-to-Consumer (D2C) market. The challenge was to establish a substantial D2C business and fuel extensive growth in a highly competitive space.

Our Approach

Chameleon Collective deployed a specialized team to strategize and execute a comprehensive consumer engagement plan. This included a multi-pronged approach involving SEM/Paid media activation, and a robust email marketing and growth strategy. Each digital marketing channel was fine-tuned to enable a successful launch into the D2C market.

The Impact

The approach paid off substantially. Backyard Discovery witnessed an exceptional 324% surge in online revenue within the first year. The SEO strategy drove a year-over-year increase of 184% in natural search traffic. In addition, the team established a thriving sales channel on Amazon, starting from scratch, with an efficient average advertising cost of sale of 16%. Importantly, there was a 350% reduction in overall CPA costs, while still increasing overall conversions. This transformation positioned Backyard Discovery as a strong player in the D2C market, drastically impacting their revenue growth and brand presence.

eCommerce Marketing

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas