Scaling Shopkick's Performance Marketing Channel

Our team designed a holistic strategy to strengthen Shopkick's marketing, prioritizing strategic partnerships, performance-based campaigns, content and influencer relationships, and the launch of an affiliate program. We moved quickly to execute CPI (cost per install) and CPL (cost per lead) media campaigns focused on high app-engagement KPIs, launched the affiliate program, and forged key partnerships. At the same time, we provided strategic planning to the C-level to evolve Shopkick's business model for a fast-changing market.

The approach delivered strong results for Shopkick. The strategic partnerships expanded the company's marketing capabilities and opened new revenue streams. The performance-based media campaigns, programmatic display, and new affiliate program significantly improved Shopkick's user engagement and acquisition.