Marketing, Advertising & Communications
Scaling Shopkick's Performance Marketing Channel
An 18-month engagement scales Shopkick's performance marketing across affiliate, CPI, and CPL campaigns.
Shopkick
The Client
- Company
- Shopkick
- Website
- shopkick.com
- Industry
- Advertising Services
- Headquarters
- redwood city, united states
- Employees
- 101-200
About Shopkick
Shopkick is a consumer engagement platform that enhances the shopping experience by rewarding users for shopping activities online and in-store. Founded in 2009 and headquartered in Boston, it focuses on creating a synergy between consumers, retailers, and brands through its unique rewards system, known as "kicks," that helps drive customer loyalty and…
The Challenge
Shopkick, a leader in mobile rewards, came to Chameleon Collective for strategic guidance and hands-on operational support to scale its performance marketing channel over an 18-month engagement. The company wanted innovation in influencer and content relationships, performance-based media campaigns, programmatic display, and affiliate program management, plus deeper strategy work to evolve its business model.
Our Approach
Our team designed a holistic strategy to strengthen Shopkick's marketing, prioritizing strategic partnerships, performance-based campaigns, content and influencer relationships, and the launch of an affiliate program. We moved quickly to execute CPI (cost per install) and CPL (cost per lead) media campaigns focused on high app-engagement KPIs, launched the affiliate program, and forged key partnerships. At the same time, we provided strategic planning to the C-level to evolve Shopkick's business model for a fast-changing market.
The Impact
The approach delivered strong results for Shopkick. The strategic partnerships expanded the company's marketing capabilities and opened new revenue streams. The performance-based media campaigns, programmatic display, and new affiliate program significantly improved Shopkick's user engagement and acquisition.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Affiliate MarketingMarketing AnalyticsConvex OptimizationCampaign Management