Technology & Software

SEO Guidance That Lifted Organic Traffic 17.8%

Chameleon guides Encompass's SEO over ten months, lifting focus-page views 46% and overall organic traffic 17.8%.

Encompass

The Client

Company: Encompass Supply Chain Solutions
Website: encompass.com
Industry: Consumer Electronics
Headquarters: US

About Encompass Supply Chain Solutions

Encompass Supply Chain Solutions is a 70+ year-old B2B parts distribution company specializing in OEM replacement parts and accessories across consumer appliances, electronics, HVAC, and power tools. They position themselves as 'Simply Parts' with a massive catalog representing 350+ manufacturers including Samsung, Whirlpool, LG, Sony, and GE.

The Challenge

Encompass wanted to optimize its web content and grow organic traffic and engagement on key product pages. It had a capable in-house team but needed strategic guidance to build an SEO strategy covering both content and technical needs.

Our Approach

Over a ten-month engagement, Chameleon Collective provided SEO guidance on content strategy, focusing on product display page copy, promotional banners, and SEO footers. We analyzed the site, product pages, and competitors to build a plan covering keyword research, content development, and on-page SEO best practices.

The Impact

The work delivered clear results within the engagement: focus pages saw a 46% increase in page views, and overall organic traffic rose 17.8%, extending the impact beyond the pages we worked on directly. The gains brought more visibility, engagement, and potential conversions.

The Work

46%

increase in focus-page views

17.8%

rise in organic traffic

Practice Areas

Technical SEOStrategy DevelopmentSales CopyE-CommerceWeb TrafficDigital ContentSearch Engine OptimizationMarket ResearchLocal Search Engine Optimisation

← All Case Studies Work With Us