Technology & Software
SEO Guidance That Lifted Organic Traffic 17.8%
Chameleon guides Encompass's SEO over ten months, lifting focus-page views 46% and overall organic traffic 17.8%.
Encompass
The Client
- Company
- Encompass Supply Chain Solutions
- Website
- encompass.com
- Industry
- Consumer Electronics
- Headquarters
- US
About Encompass Supply Chain Solutions
Encompass Supply Chain Solutions is a 70+ year-old B2B parts distribution company specializing in OEM replacement parts and accessories across consumer appliances, electronics, HVAC, and power tools. They position themselves as 'Simply Parts' with a massive catalog representing 350+ manufacturers including Samsung, Whirlpool, LG, Sony, and GE.
The Challenge
Encompass wanted to optimize its web content and grow organic traffic and engagement on key product pages. It had a capable in-house team but needed strategic guidance to build an SEO strategy covering both content and technical needs.
Our Approach
Over a ten-month engagement, Chameleon Collective provided SEO guidance on content strategy, focusing on product display page copy, promotional banners, and SEO footers. We analyzed the site, product pages, and competitors to build a plan covering keyword research, content development, and on-page SEO best practices.
The Impact
The work delivered clear results within the engagement: focus pages saw a 46% increase in page views, and overall organic traffic rose 17.8%, extending the impact beyond the pages we worked on directly. The gains brought more visibility, engagement, and potential conversions.
The Work
46%
increase in focus-page views
17.8%
rise in organic traffic
Practice Areas
Technical SEOStrategy DevelopmentSales CopyE-CommerceWeb TrafficDigital ContentSearch Engine OptimizationMarket ResearchLocal Search Engine Optimisation