Doubling Amplitude's Organic Traffic

Amplitude's blog had stalled. An SEO-first content rebuild doubles organic traffic and adds 50,000 users a month.

Amplitude

The Client

Company: Amplitude
Website: amplitudeconsumer.com
Industry: Management Consulting
Headquarters: australia

About Amplitude

Amplitude Consumer appears to be a consumer-focused company, but without accessible website content, I cannot provide accurate details about their business model, market position, or current trajectory. The domain name suggests a consumer products or consumer insights focus, potentially related to the broader Amplitude brand ecosystem.

The Challenge

Despite years of blogging, Amplitude's content team had a problem. Organic traffic and leads were below expectations. They needed to rebuild their content process to engage and convert customers across the full marketing funnel.

Our Approach

We rebuilt Amplitude's content ideation and production process around an SEO-first approach. Using data, we worked with Amplitude to focus on the topics their customers actually cared about. We also helped Amplitude shape clear product narratives. By teaching SEO and content practices, Chameleon Collective helped Amplitude produce content that was both informative and a draw for traffic and app engagement.

The Impact

The results were clear. Amplitude saw a 100% increase in organic traffic, adding 50,000 users each month. That traffic drove business growth: more leads, more demos, and more signups.