Retail & eCommerce
Interim Leadership & Digital Channel Execution
Built digital team, roadmap, and growth model to transition luxury jewelry brand from wholesale to DTC eCommerce.
John Hardy USA Inc.
The Client
- Company
- John Hardy USA Inc.
- Website
- johnhardy.com
- Industry
- Luxury Goods & Jewelry
- Headquarters
- united states
- Employees
- 201-500
About John Hardy USA
John Hardy is a luxury jewelry brand known for its artisan-crafted pieces that draw inspiration from the elemental beauty of Bali. Founded in 1975, the company combines traditional techniques with contemporary design to create fine jewelry that is sustainable and ethically sourced.
The Challenge
John Hardy, a luxury jewelry brand with a 40-year legacy of handcrafted artisanship in Bali, had begun the transition from a wholly wholesale business model towards a direct-to-consumer (DTC) approach, primarily through retail stores. They recognized the need to bolster their digital presence and capabilities in line with consumer expectations and engaged Chameleon Collective to drive this critical digital transformation.
Our Approach
Chameleon Collective responded by placing an Interim SVP of eCommerce in John Hardy to map out a digital vision and a roadmap for success. The strategy included the construction and reorganization of both internal and external teams, investment in advanced technologies, and the development of a comprehensive growth model and budget for 2019.
To support these initiatives and accelerate the vision's implementation, Chameleon Collective also added a CRM specialist, a Digital Marketing Strategist, and technical resources to the team.
The Impact
The Interim SVP of eCommerce effectively established a highly capable team and made significant progress executing the digital roadmap. This paved the way for a smooth transition of leadership to a full-time hire, ensuring the continuity of John Hardy's digital transformation journey. Despite the leadership transition, Chameleon Collective continues to provide John Hardy with strategic support in digital marketing strategies and execution across performance marketing channels. The interim leadership not only made an immediate impact on the business, but also set the foundation for John Hardy's sustainable success in the digital landscape.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Search Engine MarketingInstagram MarketingAffiliate MarketingAdvertising CampaignsPinterestFacebook