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Redirected a SaaS publisher from low-yield ad targeting to a higher-value engagement module that unlocked new revenue while respecting privacy.
Atypon Systems Inc

The Client

About Atypon
Atypon Systems, LLC, founded in 1996 and owned by John Wiley & Sons since 2016, is a leading provider of online publishing platforms and website development tools. They primarily serve the scholarly, professional, and government sectors.
The Chameleon who led this engagement.
Campaign Performance AnalysisDigital TransformationMarket ResearchContent StrategyTarget Audience