About
Adam is a board-level commercial transformer who lives at the intersection of GTM strategy, Marketing, and Analytics/Privacy, with a strong AI/agentic workflow lens. With a focus across CPG, Retail/Ecommerce, Media, Healthcare, and Financial Services sectors, he is an architect who diagnoses gaps, designs operating models, coaches GTM teams and owns accountability to results, bringing in Chameleon Collective specialists to execute. Adam's consulting work focuses on GTM Assessments (Team, Workflows, Tools) and Fractional GTM leadership. He has worked with PE Funds such as KKR and Bain Capital. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT spinout for Tim Berners-Lee’s research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/AOL) as it grew from zero revenue to over $100M in revenue. An invited speaker for marketing and media conferences, Adam also served as co-founder/core participant for new privacy efforts (Future of Privacy Forum, DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe’s first pure-3G Operator (3G Mobile) and App Store. Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University’s International Business School. He is an avid runner and cyclist.
How Adam helps
The roles Adam steps into. Select one to see how they work in it.
Fractional CMO Data/Analytics
Adam has served as CEO and held senior leadership positions across Data, Analytics, and Business Development functions. He leads data, business analytics, and go-to-market teams to amplify the presence and traction of data-driven products and marketplaces. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT Data/Privacy spinout for Tim Berners-Lee's research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/Yahoo). An invited speaker for top industry conferences on mobile app data, digital media and data analytics, Adam also served as co-founder/core participant for new privacy efforts (DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe's first pure-3G Operator (3G Mobile) and App Store. Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University's International Business School.
Selected work in this role
Fractional Chief Marketing Officer at Waystar
Stabilize 20-person-team, launch rebrand, drive ROI into Demand Gen activities and increase MQL funnel velocity 20%+ to help accelerate $300M topline revenue, and prepare for future IPO.
Interim CPO/GM, Biz Dev at AOL
Led Marketing and Business Development for Jumptap, a cross-device ad targeting platform. Oversaw $100M line of business to power 1B+ app users' SaaS subscriptions. Led Privacy activities and spoke to FTC/DAA.
Interim Chief Customer Data Officer at Legendary
Define Data and Media Strategy for $3.5B movie studio. Create in-house programmatic media and data capabilities/ platform to reduce costs 80%+, increase ROAS 200%
Focus areas
Selected clients
Case studies
Retail & eCommerce
Revamp Online Customer Acquisition
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Technology & Software
SwipeClock Business Transformation
SwipeClock, a successful player in traditional channel sales, envisioned a shift to a Direct SaaS model targeting the SMB/SME sector. Challenges included leadership gaps, new product releases, and integrating multiple products under one unified platform. Chameleon Collective's transformative model addressed these dual challenges by leading ambitiously, delivering effectively, and recruiting judiciously.In the "Lead" phase, Chameleon's strategist sized up the market, while interim CRO and CMO re-envisioned sales tactics and crafted a tailored Sales Playbook. Simultaneously, a VP of Sales and Head of Marketing were sought with deep B2B SMB HR SaaS expertise.During the "Deliver" phase, Performance Marketing experts initiated new paid media channels and optimized existing content assets for enhanced online visibility. A team rejuvenation addressed underperforming elements, leading to the unveiling of an integrated product suite.In "Recruit," Chameleon crafted an executive leadership blueprint, identifying seasoned leaders for pivotal full-time roles. This strategic integration fortified SwipeClock for enduring excellence.The impact was profound, with SwipeClock's revenue soaring to a commendable seven-figure benchmark in just eight months. Chameleon's strategic guidance positioned SwipeClock as a formidable player in the SMB/SME domain. The recruited VP of Sales and Head of Marketing played instrumental roles in driving robust growth and reinforcing brand prominence.SwipeClock's CEO, Coleman Barney, expressed gratitude for Chameleon Collective's invaluable partnership, citing their commitment to quality, speed, and seamless senior executive recruitment. The impact extended beyond business metrics, shaping the overarching vision and direction of SwipeClock.
Writing
Experience
Founding Limited Partner at FoundersEdge
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Limited Partner at FoundersEdge
PE & VC Value Creation Practice Lead at Chameleon Collective
Angel Investor at TBD Angels
Adjunct Professor Of Marketing at Brandeis School of Business and Economics
Expertise
Work With
Adam
Interested in bringing Adam onto your transformation? Let’s start the conversation.
