About
Adam is a board-level commercial transformer who lives at the intersection of GTM strategy, Marketing, and Analytics/Privacy, with a strong AI/agentic workflow lens. With a focus across CPG, Retail/Ecommerce, Media, Healthcare, and Financial Services sectors, he is an architect who diagnoses gaps, designs operating models, coaches GTM teams and owns accountability to results, bringing in Chameleon Collective specialists to execute. Adam's consulting work focuses on GTM Assessments (Team, Workflows, Tools) and Fractional GTM leadership. He has worked with PE Funds such as KKR and Bain Capital. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT spinout for Tim Berners-Lee’s research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/AOL) as it grew from zero revenue to over $100M in revenue. An invited speaker for marketing and media conferences, Adam also served as co-founder/core participant for new privacy efforts (Future of Privacy Forum, DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe’s first pure-3G Operator (3G Mobile) and App Store. Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University’s International Business School. He is an avid runner and cyclist.
How Adam helps
The roles Adam steps into. Select one to see how they work in it.
Fractional CMO Data/Analytics
Adam has served as CEO and held senior leadership positions across Data, Analytics, and Business Development functions. He leads data, business analytics, and go-to-market teams to amplify the presence and traction of data-driven products and marketplaces. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT Data/Privacy spinout for Tim Berners-Lee's research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/Yahoo). An invited speaker for top industry conferences on mobile app data, digital media and data analytics, Adam also served as co-founder/core participant for new privacy efforts (DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe's first pure-3G Operator (3G Mobile) and App Store. Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University's International Business School.
Selected work in this role
Fractional Chief Marketing Officer at Waystar
As fractional CMO, Adam stabilized a 20-person team, launched a rebrand, and drove Demand Gen ROI, lifting MQL velocity 20%+ against $300M revenue.
Interim CPO/GM, Biz Dev at AOL
Led marketing and business development for Jumptap, a cross-device ad targeting platform, overseeing a $100M business serving 1B+ app users.
Interim Chief Customer Data Officer at Legendary
Defined data and media strategy for a $3.5B movie studio, building in-house programmatic media capability to cut costs 80%+ and lift ROAS 200%.
Focus areas
Selected clients
Writing
Experience
- F
FoundersEdge
- Founding Limited Partner
- Limited Partner
Chameleon Collective
- PE & VC Value Creation Practice Lead
- KKR Portfolio Company, Fractional GTM Leadership
- BIGToken, Fractional CMO
- SwipeClock, Fractional CRO/CMO
- Partner
Angel Investor at TBD Angels
Expertise
Work With
Adam
Interested in bringing Adam onto your transformation? Let’s start the conversation.
