Personal work
SalesforceProduct Repositioning
Adam as Product Positioning Strategist
Adam is a board-level commercial transformer who lives at the intersection of GTM strategy, Marketing, and Analytics/Privacy, with a strong AI/agentic workflow lens. With a focus across CPG, Retail/Ecommerce, Media, Healthcare, and Financial Services sectors, he is an architect who diagnoses gaps, designs operating models, coaches GTM teams and owns accountability to results, bringing in Chameleon Collective specialists to execute. Adam's consulting work focuses on GTM Assessments (Team, Workflows, Tools) and Fractional GTM leadership. He has worked with PE Funds such as KKR and Bain Capital. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT spinout for Tim Berners-Lee’s research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/AOL) as it grew from zero revenue to over $100M in revenue. An invited speaker for marketing and media conferences, Adam also served as co-founder/core participant for new privacy efforts (Future of Privacy Forum, DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe’s first pure-3G Operator (3G Mobile) and App Store. Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University’s International Business School. He is an avid runner and cyclist.
The roles Adam steps into. Select one to see how they work in it.
Adam has served as CEO and held senior leadership positions across Data, Analytics, and Business Development functions. He leads data, business analytics, and go-to-market teams to amplify the presence and traction of data-driven products and marketplaces. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT Data/Privacy spinout for Tim Berners-Lee's research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/Yahoo). An invited speaker for top industry conferences on mobile app data, digital media and data analytics, Adam also served as co-founder/core participant for new privacy efforts (DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe's first pure-3G Operator (3G Mobile) and App Store. Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University's International Business School.
Selected work in this role
Fractional Chief Marketing Officer at Waystar
As fractional CMO, Adam stabilized a 20-person team, launched a rebrand, and drove Demand Gen ROI, lifting MQL velocity 20%+ against $300M revenue.
Interim CPO/GM, Biz Dev at AOL
Led marketing and business development for Jumptap, a cross-device ad targeting platform, overseeing a $100M business serving 1B+ app users.
Interim Chief Customer Data Officer at Legendary
Defined data and media strategy for a $3.5B movie studio, building in-house programmatic media capability to cut costs 80%+ and lift ROAS 200%.
Focus areas
Engagements Adam delivered through Chameleon Collective.
Retail & eCommerce
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Retail & eCommerce
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Technology & Software
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Technology & Software
SwipeClock, a successful player in traditional channel sales, envisioned a shift to a Direct SaaS model targeting the SMB/SME sector. Challenges included leadership gaps, new product releases, and integrating multiple products under one unified platform. Chameleon Collective's transformative model addressed these dual challenges by leading ambitiously, delivering effectively, and recruiting judiciously.In the "Lead" phase, Chameleon's strategist sized up the market, while interim CRO and CMO re-envisioned sales tactics and crafted a tailored Sales Playbook. Simultaneously, a VP of Sales and Head of Marketing were sought with deep B2B SMB HR SaaS expertise.During the "Deliver" phase, Performance Marketing experts initiated new paid media channels and optimized existing content assets for enhanced online visibility. A team rejuvenation addressed underperforming elements, leading to the unveiling of an integrated product suite.In "Recruit," Chameleon crafted an executive leadership blueprint, identifying seasoned leaders for pivotal full-time roles. This strategic integration fortified SwipeClock for enduring excellence.The impact was profound, with SwipeClock's revenue soaring to a commendable seven-figure benchmark in just eight months. Chameleon's strategic guidance positioned SwipeClock as a formidable player in the SMB/SME domain. The recruited VP of Sales and Head of Marketing played instrumental roles in driving robust growth and reinforcing brand prominence.SwipeClock's CEO, Coleman Barney, expressed gratitude for Chameleon Collective's invaluable partnership, citing their commitment to quality, speed, and seamless senior executive recruitment. The impact extended beyond business metrics, shaping the overarching vision and direction of SwipeClock.
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Technology & Software
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Human & Personal Services
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Personal case studies from Adam’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workSalesforceAdam as Product Positioning Strategist
Personal work
Super (Hellosuper.Com)Adam as Growth Partnership Strategist
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WaystarAdam as Chief Marketing Officer
Personal work
HIDDEN HARBOR CAPITALAdam as Chief Marketing Officer
Challenge:Hidden Harbor, a Private Equity Fund, acquired several plastic surgery & aesthetics practices nationwide & needed deep, integrated marketing expertise to revolutionize the economics of these elective healthcare practices. Their vision was ambitious: to create a next-gen Healthcare Management Services Organization (MSO)-a cutting-edge platform to support and elevate these practices. While HH knew what they wanted to achieve, they needed the strategic direction & execution capabilities to bring their vision to life.Approach:Chameleon Collective was tasked with creating a high-performing MSO, blending fractional leadership & implementation support to build an internal marketing team from the ground up. We began with an onsite workshop to understand the practices' perspectives on opportunities and challenges, redefining high-level marketing initiatives & strategies.Following the workshop, our interim digital marketing leader conducted a comprehensive audit to align our findings with the current state of their marketing efforts. Our team developed a new overarching marketing strategy that aligned with HH's goals. This included digital asset inventory, data consolidation, audience & geo segmentation, content strategies, & mapping full-funnel conversion economics.Impact:The result was a robust framework for a ready-to-go Managed Services Organization, capable of running existing practices and streamlining pre-acquisition due diligence for prospective ones. Our strategic and implementation support across digital marketing efforts developed turnkey approaches at both the platform & practice levels. This comprehensive transformation not only stabilized HH's marketing organization but also set it up for sustained success, enabling HH to achieve their vision of a leading Healthcare MSO. The collaboration ensured that HH's practices were prepared for the present & future, enhancing their competitive edge in the healthcare industry.
FoundersEdge
Chameleon Collective
Angel Investor at TBD Angels
Adjunct Professor Of Marketing at Brandeis School of Business and Economics
Advisor at Jebbit, a BlueConic company
Advisor at Qeepsake
Advisor at Future of Privacy Forum
Anonos
Co-Founder at Nth Party, Ltd. (now part of Magnite)
CEO at orchrd consulting
CEO, co-founder at TrustLayers
VP Business Development at Millennial Media
Vice President, Business Development at Jumptap, Inc.
Head Of Marketing at Jumptap (acquired by NYSE:MM $225mm)
Director, Client Services at AppHelp by AppDirect
Head of Product Management & Business Development at Lightbridge
Manager at Diamond Management & Technology Consultants
Consultant at American Management Systems (acquired by CGI $858mm)
AOL
Interim Chief Customer Data Officer at Legendary
Swipeclock
Super Home, Inc
Market Development at LevelTrigger
Synchronoss Technologies
Bright Side
Financial App Launch at Brigit
VP Sales at CivicPlus
AAA Membership Home Services Launch at AAA
Media Strategy Assessment at Habu
Fractional GM, Ad Monetization LOB at PlayOn
Strategic Marketing Partnerships at OM1
Fractional CRO at Einblick Analytics
Digital Event Promotion at Informa Markets B.V.
Waystar
CEO at Prime Trust
Verizon Value-Added Services GM at Verizon
Head of Content Monetization & BD at AT&T
One Sprint Strategy Team at T-Mobile
Reposition, Increase CLV >100%+ at Salesforce
Membership Platform Assessment at Environmental Defense Fund
Ad Monetization Strategy Creation at GasBuddy
Interim GM, Business Development at Mass General Brigham
Interested in bringing Adam onto your transformation? Let’s start the conversation.
