Adam Towvim

How Adam helps

The roles Adam steps into. Select one to see how they work in it.

Role

Fractional CMO Data/Analytics

Adam has served as CEO and held senior leadership positions across Data, Analytics, and Business Development functions. He leads data, business analytics, and go-to-market teams to amplify the presence and traction of data-driven products and marketplaces. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT Data/Privacy spinout for Tim Berners-Lee's research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/Yahoo). An invited speaker for top industry conferences on mobile app data, digital media and data analytics, Adam also served as co-founder/core participant for new privacy efforts (DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe's first pure-3G Operator (3G Mobile) and App Store. Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University's International Business School.

Selected work in this role

Fractional Chief Marketing Officer at Waystar
As fractional CMO, Adam stabilized a 20-person team, launched a rebrand, and drove Demand Gen ROI, lifting MQL velocity 20%+ against $300M revenue.
Interim CPO/GM, Biz Dev at AOL
Led marketing and business development for Jumptap, a cross-device ad targeting platform, overseeing a $100M business serving 1B+ app users.
Interim Chief Customer Data Officer at Legendary
Defined data and media strategy for a $3.5B movie studio, building in-house programmatic media capability to cut costs 80%+ and lift ROAS 200%.

Focus areas

Data PrivacyBusiness DevelopmentMarketing StrategyAnalytics Tools

Selected work from prior roles

Personal case studies from Adam’s career before joining the Collective. These were not delivered through Chameleon Collective.

Personal work

Salesforce

Product Repositioning

Adam as Product Positioning Strategist

Healthcare MSO build for Hidden Harbor Capital

Personal work

HIDDEN HARBOR CAPITAL

Healthcare MSO build for Hidden Harbor Capital

Adam as Chief Marketing Officer

Challenge:Hidden Harbor, a Private Equity Fund, acquired several plastic surgery & aesthetics practices nationwide & needed deep, integrated marketing expertise to revolutionize the economics of these elective healthcare practices. Their vision was ambitious: to create a next-gen Healthcare Management Services Organization (MSO)-a cutting-edge platform to support and elevate these practices. While HH knew what they wanted to achieve, they needed the strategic direction & execution capabilities to bring their vision to life.Approach:Chameleon Collective was tasked with creating a high-performing MSO, blending fractional leadership & implementation support to build an internal marketing team from the ground up. We began with an onsite workshop to understand the practices' perspectives on opportunities and challenges, redefining high-level marketing initiatives & strategies.Following the workshop, our interim digital marketing leader conducted a comprehensive audit to align our findings with the current state of their marketing efforts. Our team developed a new overarching marketing strategy that aligned with HH's goals. This included digital asset inventory, data consolidation, audience & geo segmentation, content strategies, & mapping full-funnel conversion economics.Impact:The result was a robust framework for a ready-to-go Managed Services Organization, capable of running existing practices and streamlining pre-acquisition due diligence for prospective ones. Our strategic and implementation support across digital marketing efforts developed turnkey approaches at both the platform & practice levels. This comprehensive transformation not only stabilized HH's marketing organization but also set it up for sustained success, enabling HH to achieve their vision of a leading Healthcare MSO. The collaboration ensured that HH's practices were prepared for the present & future, enhancing their competitive edge in the healthcare industry.