We took RunDNA’s first D2C launch from ambition to an execution-ready 2026 plan, with the team, brand, martech and playbook in place to deliver it.
The Client
About ACE Running LLC (dba RunDNA)
RunDNA (ACE Running LLC) is a specialized sports medicine technology and education company focused on running and walking gait analysis. They provide continuing education certifications for medical and fitness professionals (10,000+ trained) and sell Helix 3D motion capture systems to physical therapy clinics, performance centers, and running specialty…
RunDNA engaged Chameleon Collective to help bridge the gap between product development and market launch as it prepared to evolve from a historically B2B business into its first direct-to-consumer offering. The brief combined strategic and practical needs: identify launch-readiness gaps across people, process, tools, and go-to-market execution; provide executive support to leadership; develop a clearer D2C brand identity and proposition; and create the roadmap, assets, and operational foundations required to bring the new offer to market with confidence.
Chameleon Collective led a transformation spanning B2C assessment, executive support, go-to-market planning, D2C brand and messaging development, team and capability planning, launch sequencing, martech selection, and creation of the core launch toolkit. This included delivery of a CLEAR assessment, a 2026 marketing playbook, approved messaging and value proposition work, launch planning, creative and channel templates, content planning, and an AI-enabled system to accelerate production of branded assets.
The Collective helped turn RunDNA’s first D2C launch from a strategic ambition into a more structured and execution-ready plan. The engagement accelerated launch planning, helped reshape the team around the capabilities needed for launch, defined a clear B2C growth roadmap and timeline, selected the martech stack to support activation, and gave leadership a stronger foundation for launch execution, future growth, and investment readiness.
The Chameleons who delivered this engagement.
