Personal work
Marmalade Game StudioMarmalade Game Studio paid media turnaround
Rob as Digital Growth Marketer
About
Rob has executed marketing campaigns for some of the world's most disruptive video game brands and engaged millions of players. As a hard-core gamer for over 35 years, Rob has a unique understanding of how to connect with video game fans, to exceed their expectations and deliver commercial targets. Combined with his background in performance marketing, Rob ensures all strategies and campaigns focus on delivering a positive ROI. At Bossa Studios, Rob developed and executed launch campaigns for 14 video games within two years across PC, PlayStation, Xbox and VR. At Marmalade Games Studio, Rob led a full creative review of app store product pages across a portfolio of 10 games. As a result, he drove a 15% improvement in conversion rates, which helped secure Monopoly to be ranked 5th in Apple's Paid Charts for the whole of 2022. Rob has also been at the cutting edge of the video games industry, working with Excel, a British Esports team, competing in League Of Legends, FIFA and Valorant. He led the company's biggest ever Twitch event, which engaged 180,000 concurrent live Twitch views with a reach of 10 Million gamers. Rob has managed teams across UK, Europe and North America and is highly-motivated on delivering the next stage in growth for video game brands.
Works acrossUK
How Rob helps
The roles Rob steps into. Select one to see how they work in it.
Role
Video Games - CMO
Rob has executed marketing campaigns for some of the world's most disruptive video game brands and engaged millions of players. As a hard-core gamer for over 35 years, Rob has a unique understanding of how to connect with video game fans, to exceed their expectations and deliver commercial targets. Combined with his background in performance marketing, Rob ensures all strategies and campaigns focus on delivering a positive ROI. At Bossa Studios, Rob developed and executed launch campaigns for 14 video games within two years across PC, PlayStation, Xbox and VR. At Marmalade Games Studio, Rob led a full creative review of app store product pages across a portfolio of 10 games. As a result, he drove a 15% improvement in conversion rates, which helped secure Monopoly to be ranked 5th in Apple's Paid Charts for the whole of 2022. Rob has also been at the cutting edge of the video games industry, working with Excel, a British Esports team, competing in League Of Legends, FIFA and Valorant. He led the company's biggest ever Twitch event, which engaged 180,000 concurrent live Twitch views with a reach of 10 Million gamers. Rob has managed teams across UK, Europe and North America and is highly-motivated on delivering the next stage in growth for video game brands.
Selected work in this role
CMO at Marmalade Game Studio
Re-defined the marketing funnel for games on mobile, PC and console to rank Monopoly 5th in Apple's 2022 Paid Games Chart, increase sales on console by 4X & boost ROI 161%
Head of Marketing at Bossa Studios
Led Go-To-Market plans for 14 games across PC, console and VR. Secured 116 million YouTube impressions and 3-million-unit sales. Built an MMO community of 100,000 within 12 months.
Interim Head of Marketing at EXCEL Esports
Bolstered the fanbase of this British Esports team by 114% and generated a reach of 10 Million, within 2 months.
Focus areas
video game marketingperformance marketinglaunch campaigns
Selected clients
Personal case studies
Case studies from Rob’s career. These are personal portfolio cases and were not delivered through Chameleon Collective.
Personal workMarmalade Game Studio
Personal work
Bossa StudiosSurgeon Simulator expansion for Bossa Studios
Rob as Influencer Marketing Lead
Experience
- C
Interim CMO | Partner at Chameleon Collective
- C
Interim CMO & Marketing Consultant at Chameleon Collective
- R
Fractional CMO at ROFL - digital marketing consultancy
- C
Interim CMO at Chameleon Collective
- M
Chief Marketing Officer at Marmalade Game Studio
- W
Head Of Marketing, Wizarding World Digital (Harry Potter Fan Club) Warner Bros. Entertainment at WarnerMedia
- B
Head of Marketing
Expertise
GPU OptimizationCustomer SegmentationPay Per ClickMobile MarketingLead GenerationLanding Page OptimizationContent MarketingCustomer Acquisition ManagementSearch Engine MarketingSearch Engine OptimizationWebsite MetricsSocial Media Advertising+134 more
Work With
Rob
Interested in bringing Rob onto your transformation? Let’s start the conversation.
