About
Rob has executed marketing campaigns for some of the world's most disruptive video game brands and engaged millions of players. As a hard-core gamer for over 35 years, Rob has a unique understanding of how to connect with video game fans, to exceed their expectations and deliver commercial targets. Combined with his background in performance marketing, Rob ensures all strategies and campaigns focus on delivering a positive ROI. At Bossa Studios, Rob developed and executed launch campaigns for 14 video games within two years across PC, PlayStation, Xbox and VR. At Marmalade Games Studio, Rob led a full creative review of app store product pages across a portfolio of 10 games. As a result, he drove a 15% improvement in conversion rates, which helped secure Monopoly to be ranked 5th in Apple's Paid Charts for the whole of 2022. Rob has also been at the cutting edge of the video games industry, working with Excel, a British Esports team, competing in League Of Legends, FIFA and Valorant. He led the company's biggest ever Twitch event, which engaged 180,000 concurrent live Twitch views with a reach of 10 Million gamers. Rob has managed teams across UK, Europe and North America and is highly-motivated on delivering the next stage in growth for video game brands.
How Rob helps
The roles Rob steps into. Select one to see how they work in it.
Video Games - CMO
Rob has executed marketing campaigns for some of the world's most disruptive video game brands and engaged millions of players. As a hard-core gamer for over 35 years, Rob has a unique understanding of how to connect with video game fans, to exceed their expectations and deliver commercial targets. Combined with his background in performance marketing, Rob ensures all strategies and campaigns focus on delivering a positive ROI. At Bossa Studios, Rob developed and executed launch campaigns for 14 video games within two years across PC, PlayStation, Xbox and VR. At Marmalade Games Studio, Rob led a full creative review of app store product pages across a portfolio of 10 games. As a result, he drove a 15% improvement in conversion rates, which helped secure Monopoly to be ranked 5th in Apple's Paid Charts for the whole of 2022. Rob has also been at the cutting edge of the video games industry, working with Excel, a British Esports team, competing in League Of Legends, FIFA and Valorant. He led the company's biggest ever Twitch event, which engaged 180,000 concurrent live Twitch views with a reach of 10 Million gamers. Rob has managed teams across UK, Europe and North America and is highly-motivated on delivering the next stage in growth for video game brands.
Selected work in this role
CMO at Marmalade Game Studio
Redefined mobile, PC and console marketing funnel, ranking Monopoly 5th in Apple's 2022 Paid Games Chart, lifting console sales 4X and ROI 161%.
Head of Marketing at Bossa Studios
Led go-to-market for 14 games across PC, console and VR, driving 116M YouTube impressions, 3M unit sales and a 100,000-member MMO community.
Interim Head of Marketing at EXCEL Esports
Bolstered the fanbase of this British Esports team by 114% and generated a reach of 10 Million, within 2 months.
Focus areas
Selected clients
Experience
Chameleon Collective
- Interim CMO | Partner
- Interim CMO & Marketing Consultant
- Interim CMO
Fractional CMO at ROFL - digital marketing consultancy
Marmalade Game Studio
- Chief Marketing Officer
- CMO
- Interim CMO
Head Of Marketing, Wizarding World Digital (Harry Potter Fan Club) Warner Bros. Entertainment at
Expertise
Work With
Rob
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