Rob has held senior digital growth marketing roles across entertainment, fitness and B2B specializing in building and monetizing highly engaged communities. He's best known for his work at beloved brands including Harry Potter, Marmalade Games, Napster, and other membership and subscription related businesses, including a competitor to Apple TV+. With a proven track record of driving growth and revenue over 20 years, Rob has deep expertise in improving every stage of the marketing funnel across paid and organic digital channels, CRM, SEO, and performance marketing. Rob is very passionate about his work in creating profitable and scalable growth, delivering transformative results for brands seeking sustainable engagement and revenue. Rob has consistently delivered growth by using digital to build highly-engaged audiences, to deliver profit against commercial targets. Rob has driven growth marketing functions for brands such as the Harry Potter Fan Club, where he delivered 24 million members and 2 million app installs within 12 months. Recently he engaged an audience of CEO's to deliver a 5X increase in ticket sales for events company CogX, and also boosted revenues at subscription app Fiit by 79%.
The roles Rob steps into. Select one to see how they work in it.
Rob has executed marketing campaigns for some of the world's most disruptive video game brands and engaged millions of players. As a hard-core gamer for over 35 years, Rob has a unique understanding of how to connect with video game fans, to exceed their expectations and deliver commercial targets. Combined with his background in performance marketing, Rob ensures all strategies and campaigns focus on delivering a positive ROI. At Bossa Studios, Rob developed and executed launch campaigns for 14 video games within two years across PC, PlayStation, Xbox and VR. At Marmalade Games Studio, Rob led a full creative review of app store product pages across a portfolio of 10 games. As a result, he drove a 15% improvement in conversion rates, which helped secure Monopoly to be ranked 5th in Apple's Paid Charts for the whole of 2022. Rob has also been at the cutting edge of the video games industry, working with Excel, a British Esports team, competing in League Of Legends, FIFA and Valorant. He led the company's biggest ever Twitch event, which engaged 180,000 concurrent live Twitch views with a reach of 10 Million gamers. Rob has managed teams across UK, Europe and North America and is highly-motivated on delivering the next stage in growth for video game brands.
Selected work in this role
CMO at Marmalade Game Studio
Redefined mobile, PC and console marketing funnel, ranking Monopoly 5th in Apple's 2022 Paid Games Chart, lifting console sales 4X and ROI 161%.
Head of Marketing at Bossa Studios
Led go-to-market for 14 games across PC, console and VR, driving 116M YouTube impressions, 3M unit sales and a 100,000-member MMO community.
Interim Head of Marketing at EXCEL Esports
Bolstered the fanbase of this British Esports team by 114% and generated a reach of 10 Million, within 2 months.
Focus areas
Chameleon Collective
ROFL - digital marketing consultancy
Founder at Runflex
Launch Marketing Consultant at Giffgaff
Fractional Growth Consultant at Sportlobster
Fractional Growth Marketer at ACE Running LLC (dba RunDNA)
Marmalade Game Studio
Head Of Marketing, Wizarding World Digital (Harry Potter Fan Club) Warner Bros. Entertainment at WarnerMedia
Bossa Games
Director, Marketing & Content (Interim) at Disciple
Marketing Consultant, Syfy (Interim) at NBCUniversal
Director of Studio Relations & Content Marketing at Vdio / Rdio
Marketing Director, Europe at MUZU
Director of Marketing & Business Development, Europe at Passionato
Napster
Napster Music
Ecommerce Marketing Consultant at BT Group
Harry Potter Entertainment
Bossa Studios
Director of Studio Relations & Content Marketing at Vdio
Marketing Lead at Infinity Health
Marketing Consultant at Banjo Robinson
Director, Marketing & Content at Disciple Media
Director of Label Relations & Content Marketing at Rdio
EXCEL Esports
Interim Marketing Strategy Consultant at Vistage Worldwide
Head of Marketing at Wizarding World
Interim Marketing, London & LA at CogX Festival
Interim Head of B2C Marketing at Fiit
Growth Lead at CEO Warrior
Interested in bringing Rob onto your transformation? Let’s start the conversation.
