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All case studies

Adam Towvim

Case studies delivered through Chameleon Collective.

Healthcare Chief Marketing Officer

Healthcare & Life Sciences

Healthcare Chief Marketing Officer

Built brand, demand gen, and team stability in 8 weeks, driving MQL velocity and lead activity increases for the healthcare tech company.

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Key Partnership for Growth

Technology & Software

Key Partnership for Growth

After securing $50M in Series C funding, Super had presence in only one channel, Real Estate.

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Redefining Sales Strategy

Technology & Software

Redefining Sales Strategy

A pivot to Direct SaaS drives SwipeClock to seven-figure first-year revenue in eight months.

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SwipeClock Business Transformation

Technology & Software

SwipeClock Business Transformation

A three-phase transformation takes SwipeClock to seven-figure Direct SaaS revenue in eight months.

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Sales Strategy

Technology & Software

Sales Strategy

Chameleon diagnoses why CivicPlus customers use only one or two modules and maps a plan to lift win rates and cross-sell.

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Healthcare MSO build for Hidden Harbor Capital

Private Equity Portfolio Operations

Healthcare MSO build for Hidden Harbor Capital

Built a scalable marketing platform and internal team to support PE-backed plastic surgery practices nationwide.

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Digital Transformation

Retail & eCommerce

Digital Transformation

Robert Graham needed a swift yet robust transformation of their e-commerce and digital marketing operations ahead of the crucial holiday code-freeze.

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Revamp Online Customer Acquisition

Retail & eCommerce

Revamp Online Customer Acquisition

A paid media overhaul doubles True Religion's e-commerce revenue and lifts ROAS 75% after bankruptcy.

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Interim Head of Marketing

Chemicals & Materials

Interim Head of Marketing

Chameleon's interim marketing leader refreshes CHASM's strategy and runs multi-channel campaigns that lift inbound leads.

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Healthcare Marketing

Technology & Software

Healthcare Marketing

A rebrand and new product category position Innovaccer as a leader in healthcare technology.

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Product Repositioning

Technology & Software

Product Repositioning

Repositioned acquired DMP with new GTM strategy, doubling customer lifetime value and accelerating sales velocity.

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Customer Data Architecture Audit

Consumer Goods (CPG)

Customer Data Architecture Audit

An audit of Kimberly-Clark's customer data architecture yields a three-year prioritization roadmap.

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New Market Development

Technology & Software

New Market Development

Redirected a SaaS publisher from low-yield ad targeting to a higher-value engagement module that unlocked new revenue while respecting privacy.

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