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All case studies

Adam Towvim

Case studies delivered through Chameleon Collective.

Redefining Sales Strategy

Technology & Software

Redefining Sales Strategy

A pivot to Direct SaaS drives SwipeClock to seven-figure first-year revenue in eight months.

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SwipeClock Business Transformation

Technology & Software

SwipeClock Business Transformation

A three-phase transformation takes SwipeClock to seven-figure Direct SaaS revenue in eight months.

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Cross-sell strategy for a gov-tech leader

Technology & Software

Cross-sell strategy for a gov-tech leader

Chameleon diagnoses why CivicPlus customers use only one or two modules and maps a plan to lift win rates and cross-sell.

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Interim marketing lead for a tech firm's pipeline

Chemicals & Materials

Interim marketing lead for a tech firm's pipeline

Chameleon's interim marketing leader refreshes CHASM's strategy and runs multi-channel campaigns that lift inbound leads.

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Digital Transformation

Retail & eCommerce

Digital Transformation

Robert Graham needed a swift yet robust transformation of their e-commerce and digital marketing operations ahead of the crucial holiday code-freeze.

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From B2B to D2C: RunDNA’s Consumer Launch Transformation

Wellness & Fitness

From B2B to D2C: RunDNA’s Consumer Launch Transformation

We took RunDNA’s first D2C launch from ambition to an execution-ready 2026 plan, with the team, brand, martech and playbook in place to deliver it.

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Revamp Online Customer Acquisition

Retail & eCommerce

Revamp Online Customer Acquisition

A paid media overhaul doubles True Religion's e-commerce revenue and lifts ROAS 75% after bankruptcy.

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A new category for a healthcare data platform

Technology & Software

A new category for a healthcare data platform

A rebrand and new product category position Innovaccer as a leader in healthcare technology.

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Customer Data Architecture Audit

Consumer Goods (CPG)

Customer Data Architecture Audit

An audit of Kimberly-Clark's customer data architecture yields a three-year prioritization roadmap.

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New Market Development

Technology & Software

New Market Development

Redirected a SaaS publisher from low-yield ad targeting to a higher-value engagement module that unlocked new revenue while respecting privacy.

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