A Sales Strategy to Unlock CivicPlus Cross-Sell

Chameleon engaged two experts who used a proprietary optimization assessment model to find what was holding back sales and cross-selling. By gathering input from a wide range of stakeholders, prospects, and customers, they identified the root causes of module underuse, then proposed a three-part plan to improve lead generation, sales effectiveness, competitive position, and cross-selling revenue.

CivicPlus is moving into a second phase with Chameleon Collective to implement two of the three proposed strategies, a clear signal of its commitment to optimization and cross-selling and a positive step for its sales growth and market penetration.