Healthcare

An In-House Agency That Saved BCBST $10M+

Tavis Salazar builds BlueCross BlueShield of Tennessee's in-house agency, delivering 4,000+ projects and saving over $10M in a year.

BlueCross BlueShield of Tennessee

BlueCross BlueShield of Tennessee wanted a more streamlined, integrated advertising model and brought in Tavis Salazar to transition its advertising into an in-house agency spanning every platform.

$10M+

saved on external agency costs

4,000+

projects delivered in one year

Practice Areas

Creative DirectionTalent AcquisitionAgency ManagementBusiness TransformationBrand Strategy

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