Building Freshmade's Team to Free Its Founders

Chameleon staffs design agency Freshmade with four hires, freeing its founders to grow, with one hire now a Partner.

Freshmade

Recruiting Mastery Defines Bold Evolution

The Client

Company: Freshmade
Website: freshmadebrands.com
Industry: Design
Headquarters: united states
Employees: 11-50

About Freshmade

Freshmade is a design-driven branding agency specializing in consumer packaged goods (CPG) food brands. They focus on creating visual identities and packaging that help brands effectively connect with consumers and enhance product sales.

The Challenge

In 2017, Freshmade, a branding and packaging design agency for organic, health-conscious brands, was a lean shop where the co-founders handled all design work while trying to win new clients. They needed a bigger team to manage the growing workload and free the founders to focus on growth.

Our Approach

Chameleon Collective built a close relationship with Freshmade and learned its ethos and operations. We helped hire a Project Manager, a Junior Designer, a Senior Designer, and a Social Media Manager, a mix of skills that let Freshmade manage its workload and expand into social media.

The Impact

With the new team, Freshmade grew, taking on more clients and broadening its services. The Project Manager we placed has since become a Partner at the agency, and the engagement led to referrals to other agencies Freshmade works with.