Professional Services
170+ Media Hits for Allure Security's Relaunch
Chameleon Collective runs PR for Allure Security's relaunch, landing coverage in Forbes, USA Today, and more.
alluresecurity
The Client
- Company
- Allure Security
- Website
- alluresecurity.com
- Industry
- Computer and Network Security
- Headquarters
- united states
- Employees
- 51-100
About Allure Security
Allure Security specializes in providing online brand protection as a service, focused on safeguarding brands from various forms of online impersonation, including spoofed websites, apps, and social media posts. Their mission emphasizes the importance of preemptively identifying and mitigating scams that could jeopardize client trust and financial security.
The Challenge
Allure Security, a cybersecurity research and development firm, faced the challenge of commercializing its technology. Despite early successes and industry recognition, Allure needed a strategic shift to widen its customer reach and sharpen its market position.
Our Approach
Chameleon Collective was central to the launch of Allure Security, securing a large volume of earned media coverage. As the market shifted, Chameleon worked closely with Allure's leadership and marketing team to shape new messaging and product positioning. The strategy included a tailored PR plan covering company updates, product launches, awards, guest features, and speaker spots.
The Impact
Allure Security saw strong results, including being a finalist in the Cloud/SaaS Awards, winning the Info Security Global Excellence Awards for "Best New Product or Service," and being named "Incident Response Provider of the Year" in the Cloud Breakthrough Awards. Over a year, they earned 170+ media hits. The relaunch alone secured more than 20 pieces of media coverage, with 30 more pieces in top outlets including Forbes, U.S. News & World Report, USA Today, Dark Reading, and Help Net Security, positioning Allure as a key name in the phishing detection market.
The Work
170+
media hits earned in a year
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Public Relations