PR For Relaunch

The Client

Company: Allure Security
Website: alluresecurity.com
Industry: Computer and Network Security
Headquarters: united states
Employees: 51-100

About Allure Security

Allure Security specializes in providing online brand protection as a service, focused on safeguarding brands from various forms of online impersonation, including spoofed websites, apps, and social media posts. Their mission emphasizes the importance of preemptively identifying and mitigating scams that could jeopardize client trust and financial security.

The Challenge

Allure Security, a cybersecurity research and development firm, faced the challenge of commercializing its technology. Despite early successes and industry recognition, Allure needed a strategic shift to widen its customer reach and sharpen its market position.

Our Approach

Chameleon Collective was central to the launch of Allure Security, securing a large volume of earned media coverage. As the market shifted, Chameleon worked closely with Allure's leadership and marketing team to shape new messaging and product positioning. The strategy included a tailored PR plan covering company updates, product launches, awards, guest features, and speaker spots.

The Impact

Allure Security saw strong results, including being a finalist in the Cloud/SaaS Awards, winning the Info Security Global Excellence Awards for "Best New Product or Service," and being named "Incident Response Provider of the Year" in the Cloud Breakthrough Awards. Over a year, they earned 170+ media hits. The relaunch alone secured more than 20 pieces of media coverage, with 30 more pieces in top outlets including Forbes, U.S. News & World Report, USA Today, Dark Reading, and Help Net Security, positioning Allure as a key name in the phishing detection market.

170+ Media Hits for Allure Security's Relaunch

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas