Chemicals & MaterialsHealthcare & Life Sciences

Hubspot CRM Implementation

Implemented end-to-end lead management system enabling rapid sales expansion across multiple verticals during pandemic surge.

EvaClean Infection Prevention

Hubspot CRM Implementation

The Client

Earthsafe Chemical Alternatives
Company
Earthsafe Chemical Alternatives
Industry
Environmental Services
Headquarters
Braintree, United States

About Earthsafe Chemical Alternatives

EarthSafe Chemical Alternatives is a B2B/B2C manufacturer and direct seller of eco-friendly cleaning, disinfection, and spill management products. The company positions itself as an innovation leader in safer chemistry and application technologies (notably electrostatic sprayers), serving both institutional clients (hospitals, schools, military, airlines,…

The Challenge

Earthsafe Chemical Alternatives, while transitioning into the infection prevention domain, found itself rapidly thrust into a leadership role, particularly due to the unforeseen rise of Covid. As interest surged from multiple industry verticals, the company expanded its sales teams and global reach. This rapid growth underscored an urgent need for a potent CRM system, ensuring cohesive sales activity management and alignment with marketing endeavors.

Our Approach

Chameleon Collective partnered with EvaClean, a division of Earthsafe, to curate a strategic approach towards lead management. Recognizing the capabilities of Hubspot, our team took charge of its implementation, ensuring it became the linchpin for tracking and automating lead follow-up. This wasn't just about technology integration; it was about ensuring end-to-end business efficiency. Collaborating closely with stakeholders across various functions, we formulated a comprehensive strategy to create, engage, and manage marketing leads. We established a multi-faceted sales process within Hubspot, empowering EvaClean to monitor all aspects of its burgeoning business seamlessly.

The Impact

Our collaborative efforts did more than just introduce a CRM system. We equipped Earthsafe's teams with the knowledge and tools necessary for Hubspot, covering everything from campaign setup, list and lead management, to the technical nuances and best practices. This proactive approach not only streamlined Earthsafe's sales and marketing operations but also reinforced its position as a market leader in a dynamically changing landscape.

The Work

The Team

The Chameleons who delivered this engagement.

Practice Areas

HubSpot CRMIT Change ManagementSales QualificationCustomer Relationship Management (CRM) SoftwareTechnology Strategy DevelopmentCustomer Relationship Management

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