Interim Marketing Director

Chameleon Collective's team, including an experience interim CMO and digitally centric Markteing Director, took on this transformative journey. They used cutting-edge technology and eCommerce tools to build a robust digital team and strategy for Backyard Discovery. The comprehensive solution encompassed a 360-degree consumer engagement strategy, preparing the brand to delve into the direct-to-consumer market.

With the guidance and expertise of Chameleon's interim leaders, Backyard Discovery saw rapid and significant progress. In just six months, the brand unveiled a revitalized, consumer-focused website and initiated a successful brand awareness event. Along with these milestones, Backyard Discovery also made its debut on Amazon, a major step in establishing their direct-to-consumer presence. Through this venture, Chameleon's interim leadership demonstrated the potential of direct consumer engagement, reshaping Backyard Discovery's sales strategy and establishing a stronger relationship with their consumers.