Retail & eCommerce
STIK's Story in Forbes, Rolling Stone, and More
PR outreach lands Sh t That I Knit in top gift guides and outlets from Fast Company to Forbes.
Sh*t That I Knit
The Client
- Company
- Shit That I Knit
- Website
- shitthatiknit.com
- Industry
- Utilities
- Headquarters
- United States
About Shit That I Knit
Christina Pardy Consulting is a boutique marketing strategy consultancy serving founders and fast-moving brands. Led by founder Christina Pardy, the firm provides strategic marketing consulting, growth planning, and one-on-one coaching to both emerging startups and established industry leaders.
The Challenge
Sh*t That I Knit (STIK) came to Chameleon Collective with a goal: to put its brand at the front of gift guides and to tell its brand story through influential business outlets. The objective was twofold, to boost product visibility and to give the company's story a platform.
Our Approach
Chameleon Collective brought in PR specialist Stephanie Driscoll to lead the media outreach with a layered strategy. The first focus was getting STIK products into prominent gift guides and securing prime placements. At the same time, Stephanie ran a campaign to spotlight the brand's commitment to sustainability and the deeper values behind STIK, including a USA Olympics partnership.
The Impact
The work produced strong results. STIK's story appeared across top-tier outlets, from Fast Company to Refinery29 and Rolling Stone. The brand's Olympic partnership was covered in a Forbes feature detailing the journey to a multi-year licensing agreement with the National Football League. Coverage ranging from the Seattle Times to Today's Parent amplified STIK's presence in the market and reinforced its reputation as a brand with a mission beyond commerce.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Public RelationsMedia Relations