Media Outreach

The Client

Shit That I Knit

Company: Shit That I Knit
Industry: Utilities
Headquarters: United States

About Shit That I Knit

Christina Pardy Consulting is a boutique marketing strategy consultancy serving founders and fast-moving brands. Led by founder Christina Pardy, the firm provides strategic marketing consulting, growth planning, and one-on-one coaching to both emerging startups and established industry leaders.

The Challenge

Sh*t That I Knit (STIK) came to Chameleon Collective with a goal: to put its brand at the front of gift guides and to tell its brand story through influential business outlets. The objective was twofold, to boost product visibility and to give the company's story a platform.

Our Approach

Chameleon Collective brought in PR specialist Stephanie Driscoll to lead the media outreach with a layered strategy. The first focus was getting STIK products into prominent gift guides and securing prime placements. At the same time, Stephanie ran a campaign to spotlight the brand's commitment to sustainability and the deeper values behind STIK, including a USA Olympics partnership.

The Impact

The work produced strong results. STIK's story appeared across top-tier outlets, from Fast Company to Refinery29 and Rolling Stone. The brand's Olympic partnership was covered in a Forbes feature detailing the journey to a multi-year licensing agreement with the National Football League. Coverage ranging from the Seattle Times to Today's Parent amplified STIK's presence in the market and reinforced its reputation as a brand with a mission beyond commerce.

STIK's Story in Forbes, Rolling Stone, and More

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas