Retail & eCommerce
Cross-Channel Support for a New CMO
Embedded specialists support Janie and Jack's new CMO across eCommerce, paid, SEO, and CRM.
Janie and Jack
The Client
- Company
- Janie And Jack
- Website
- janieandjack.com
- Industry
- Retail
- Headquarters
- san francisco, US
- Employees
- 501-1000
About Janie And Jack
Janie and Jack is a children's clothing design house that specializes in classic, finely crafted apparel for children aged 0 to 12, with some styles extending to size 18. Their mission is to inspire and celebrate the individuality and style of every child through their unique collections, which are infused with modern twists on traditional designs.
The Challenge
When a new Chief Marketing Officer arrived, Janie and Jack needed support across several pivotal areas: refining internal processes, using internal data for better decisions, and strategic and analytical help across eCommerce, brand marketing, paid digital, SEO, customer care, and CRM/email.
Our Approach
Chameleon Collective brought in a team of specialists, each an authority in their domain. Working alongside Janie and Jack's own team, we identified ways to make better use of technology and tighten execution across the board. By embedding into the organization's structure, our experts integrated tailored solutions into daily operations and drove operational improvements across the business.
The Impact
The work set a new course for Janie and Jack. The brand is evolving quickly, with gains across its digital initiatives: sharper eCommerce strategies, stronger paid marketing campaigns, refined SEO, and a renewed CRM approach.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
E-Commerce MarketingPositioning StrategyDigital MarketingSearch Engine OptimizationTechnology Strategy Development
