Marketing Strategy and Support

The Client

Company: Janie And Jack
Website: janieandjack.com
Headquarters: San Francisco, US
Employees: 501-1000

About Janie And Jack

Janie and Jack is a premium children's apparel and accessories brand selling clothing for babies, toddlers, and kids up to age 16, positioned at the higher end of the kids' fashion market with special-occasion wear, uniforms, and licensed collaborations. The brand was relaunched as an independent company after being carved out of the bankrupt Gymboree…

The Challenge

When a new Chief Marketing Officer arrived, Janie and Jack needed support across several pivotal areas: refining internal processes, using internal data for better decisions, and strategic and analytical help across eCommerce, brand marketing, paid digital, SEO, customer care, and CRM/email.

Our Approach

Chameleon Collective brought in a team of specialists, each an authority in their domain. Working alongside Janie and Jack's own team, we identified ways to make better use of technology and tighten execution across the board. By embedding into the organization's structure, our experts integrated tailored solutions into daily operations and drove operational improvements across the business.

The Impact

The work set a new course for Janie and Jack. The brand is evolving quickly, with gains across its digital initiatives: sharper eCommerce strategies, stronger paid marketing campaigns, refined SEO, and a renewed CRM approach.