Interim Design That Kept Campaigns On Brand

Chameleon provides interim art direction for Blink Fitness, keeping email and social campaigns on brand and ADA-compliant for four months.

Blink Fitness

Amplifying Blink's Digital Creative Voice

The Client

Company: Blink Fitness
Website: blinkfitness.com
Industry: Health, Wellness and Fitness
Headquarters: united states
Employees: 501-1000

About Blink Fitness

Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.

The Challenge

While recruiting a dedicated art director and visual designer for its marketing team, Blink Fitness faced a temporary talent gap, especially for its email and social media campaigns.

Our Approach

Chameleon Collective stepped in and integrated quickly with Blink's brand. We rooted every design in ADA compliance and a strong user experience, and brought design thinking to each decision so the work was both strategic and effective, not just polished graphics.

The Impact

Over a four-month partnership, Blink's digital campaigns improved. Designs grounded in user-centric thinking connected more with the audience. Our interim work kept Blink's brand communication consistent and gave the team room to build its in-house function without compromising quality.