Human & Personal Services
Interim Design That Kept Campaigns On Brand
Chameleon provides interim art direction for Blink Fitness, keeping email and social campaigns on brand and ADA-compliant for four months.
Blink Fitness
The Client
- Company
- Blink Fitness
- Website
- blinkfitness.com
- Industry
- Health, Wellness and Fitness
- Headquarters
- united states
- Employees
- 501-1000
About Blink Fitness
Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.
The Challenge
While recruiting a dedicated art director and visual designer for its marketing team, Blink Fitness faced a temporary talent gap, especially for its email and social media campaigns.
Our Approach
Chameleon Collective stepped in and integrated quickly with Blink's brand. We rooted every design in ADA compliance and a strong user experience, and brought design thinking to each decision so the work was both strategic and effective, not just polished graphics.
The Impact
Over a four-month partnership, Blink's digital campaigns improved. Designs grounded in user-centric thinking connected more with the audience. Our interim work kept Blink's brand communication consistent and gave the team room to build its in-house function without compromising quality.
The Work
Practice Areas
Email MarketingMarketing Strategies