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6X Blended ROAS Across Paid Search and Social
A paid search and social rebuild delivers NEST New York a 6X blended return on ad spend.
NEST Fragrances
The Client
- Company
- Nest Fragrances
- Website
- nestfragrances.com
- Industry
- Consumer Goods
- Headquarters
- New York, united states
- Employees
- 101-200
About Nest Fragrances
NEST Fragrances is a luxury home fragrance and personal care brand founded by fragrance expert Laura Slatkin in 2005. The company specializes in premium candles, diffusers, fine fragrances, and body care products sold through high-end department stores and specialty retailers.
The Challenge
NEST New York, a luxury fragrance company led by Laura Slatkin, had a strong presence with a retail location, many online distribution partners, and a robust eCommerce site. To hit ambitious growth targets, the brand wanted to refine its performance marketing across search, social, and display, and turned to Chameleon Collective.
Our Approach
Chameleon Collective partnered closely with NEST New York to redefine target KPIs for each channel and build revenue and budget forecasts. That included a complete restructuring of the paid search and paid social accounts, plus prospecting and retargeting display campaigns to raise brand visibility and engage potential customers.
The Impact
The focused advertising strategy delivered fast, strong results. NEST New York's new PURA Smart Home Diffuser sold out within 48 hours of its initial inventory release. And despite fierce holiday-season bidding competition, Chameleon Collective helped NEST achieve a blended 6X return on ad spend (ROAS) across paid search and paid social, driving growth and strengthening brand recognition.
The Work
6x
blended return on ad spend
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Social Media MonitoringAd ServingSearch Engine MarketingKPI ManagementPay Per ClickBudget AnalysisSocial Media AdvertisingSocial Media ManagementAdvertising Management