Paid Search & Paid Social

The Client

Company: Nest New York
Website: nestnewyork.com
Industry: International Trade And Development
Headquarters: united states
Employees: 101-200

About Nest New York

NEST New York is a luxury home fragrance and personal care brand operating in the premium lifestyle goods sector. The company sells through direct-to-consumer e-commerce (Shopify-based) and likely wholesale retail partnerships.

The Challenge

NEST New York, a luxury fragrance company led by Laura Slatkin, had a strong presence with a retail location, many online distribution partners, and a robust eCommerce site. To hit ambitious growth targets, the brand wanted to refine its performance marketing across search, social, and display, and turned to Chameleon Collective.

Our Approach

Chameleon Collective partnered closely with NEST New York to redefine target KPIs for each channel and build revenue and budget forecasts. That included a complete restructuring of the paid search and paid social accounts, plus prospecting and retargeting display campaigns to raise brand visibility and engage potential customers.

The Impact

The focused advertising strategy delivered fast, strong results. NEST New York's new PURA Smart Home Diffuser sold out within 48 hours of its initial inventory release. And despite fierce holiday-season bidding competition, Chameleon Collective helped NEST achieve a blended 6X return on ad spend (ROAS) across paid search and paid social, driving growth and strengthening brand recognition.

6X Blended ROAS Across Paid Search and Social

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas