Steering into the core of the brand, Chameleon Collective undertook an intricate analysis of Express Flooring's brand strategy and lead-gen methodologies. We unraveled the flooring-shopping psyche by reaching out to both Express Flooring's clientele and prospects who had chosen alternative solutions post-consultation. Our mission was clear: optimize every touchpoint.
We orchestrated a quest for a new-age digital marketing agency, ensuring a tight synergy across all performance-driven media. Concurrently, the hunt for a website design agency was initiated. And, to embed the change internally, Chameleon spearheaded the recruitment of a VP, Growth Marketing for Express Flooring. Recognizing that the website's evolution would be a marathon and not a sprint, we pulled in our in-house CRO maestro to refine the existing site, ensuring immediate tangible results while the long-term vision was sculpted.
