About
Jeff is a Conversion Rate Optimization (CRO) consultant that has been designing, testing, and supercharging websites and landing pages for over 15 years. He has worked with startups to Fortune 500s to improve their conversion rates, deliver higher KPIs, and drive month over month incremental growth. At startups like Ring and Formstack, he uses A/B testing to validate product marketing and drive faster user growth. In Ecommerce, he optimizes the online experience to bring in huge sums of unrealized potential revenue for clients like Melissa and Doug and Francescas. For enterprises like SoFi and The Venetian Resorts, he develops and maintains advanced experimentation programs that not only deliver revenue lifts worth millions of dollars, but also invaluable learnings to the brand. Jeff has passion making every website better by combining his love for design and creativity with data-informed hypotheses and rigorous A/B testing.
How Jeff helps
The roles Jeff steps into. Select one to see how they work in it.
CRO Consultant / Strategist
Jeff is a Conversion Rate Optimization (CRO) consultant that has been designing, testing, and supercharging websites and landing pages for over 15 years. He has worked with startups to Fortune 500s to improve their conversion rates, deliver higher KPIs, and drive month over month incremental growth. At startups like Ring and Formstack, he uses A/B testing to validate product marketing and drive faster user growth. In Ecommerce, he optimizes the online experience to bring in huge sums of unrealized potential revenue for clients like Melissa and Doug and Francesca's. For enterprises like SoFi and The Venetian Resorts, he develops and maintains advanced experimentation programs that not only deliver revenue lifts worth millions of dollars, but also invaluable learnings to the brand. Jeff has a passion for making every website better by combining his love for design and creativity with data-informed hypotheses and rigorous A/B testing.
Selected work in this role
Experimentation Manager at SoFi
While managing the entire experimentation program for this Fortune 500 company (ranked #26), Jeff designed and conducted over 25 A/B tests a quarter.
Conversion Optimization Manager at The Venetian Resort Las Vegas
During their 4 year engagement, Jeff conducted over 275 A/B tests (7.5/mo) that delivered an estimated $12 million in additional revenue.
UX / CRO at Love Wellness
Jeff partnered with the digital team to design, build, and test site enhancements that lifted conversion rate and AOV, and led the rebrand redesign.
Focus areas
Selected clients
Writing
Experience
Investor and Growth Consultant at Collective OS
Chameleon Collective
- Partner | CRO Consultant
- CRO Consultant
SoFi
- Web Marketing Manager, Experimentation
- Experimentation Manager
Tinuiti
- Senior Manager, CRO
- Strategist, CRO
- Account Lead, CRO
Expertise
Work With
Jeff
Interested in bringing Jeff onto your transformation? Let’s start the conversation.
