Jeff Blettner

About

Jeff is a Conversion Rate Optimization (CRO) consultant that has been designing, testing, and supercharging websites and landing pages for over 15 years. He has worked with startups to Fortune 500s to improve their conversion rates, deliver higher KPIs, and drive month over month incremental growth. At startups like Ring and Formstack, he uses A/B testing to validate product marketing and drive faster user growth. In Ecommerce, he optimizes the online experience to bring in huge sums of unrealized potential revenue for clients like Melissa and Doug and Francescas. For enterprises like SoFi and The Venetian Resorts, he develops and maintains advanced experimentation programs that not only deliver revenue lifts worth millions of dollars, but also invaluable learnings to the brand. Jeff has passion making every website better by combining his love for design and creativity with data-informed hypotheses and rigorous A/B testing.

How Jeff helps

The roles Jeff steps into. Select one to see how they work in it.

Role

CRO Consultant / Strategist

Jeff is a Conversion Rate Optimization (CRO) consultant that has been designing, testing, and supercharging websites and landing pages for over 15 years. He has worked with startups to Fortune 500s to improve their conversion rates, deliver higher KPIs, and drive month over month incremental growth. At startups like Ring and Formstack, he uses A/B testing to validate product marketing and drive faster user growth. In Ecommerce, he optimizes the online experience to bring in huge sums of unrealized potential revenue for clients like Melissa and Doug and Francesca's. For enterprises like SoFi and The Venetian Resorts, he develops and maintains advanced experimentation programs that not only deliver revenue lifts worth millions of dollars, but also invaluable learnings to the brand. Jeff has a passion for making every website better by combining his love for design and creativity with data-informed hypotheses and rigorous A/B testing.

Selected work in this role

Experimentation Manager at SoFi
While managing the entire experimentation program for this Fortune 500 company (ranked #26), Jeff designed and conducted over 25 A/B tests a quarter.
Conversion Optimization Manager at The Venetian Resort Las Vegas
During their 4 year engagement, Jeff conducted over 275 A/B tests (7.5/mo) that delivered an estimated $12 million in additional revenue.
UX / CRO at Love Wellness
Jeff partnered with the digital team to design, build, and test site enhancements that lifted conversion rate and AOV, and led the rebrand redesign.

Focus areas

Conversion Rate OptimizationA/B TestingUser GrowthCROLead Generation

Case studies

Human & Personal Services

Digital Strategy

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Travel & Hospitality

Breeze Business Transformation

Breeze Airways, navigating the competitive aviation sector, sought to differentiate itself through an unparalleled guest experience while maintaining brand consistency. Chameleon Collective's unique model, embedding experts within Breeze, ensured a transformative approach driven from within, spanning the Lead and Deliver service lines.In the "Lead" phase, Chameleon provided an interim Guest Experience team, conducting extensive research and collaborative sessions to define Breeze Airways' unique market position. This hands-on involvement established a robust design-oriented, customer-centric perspective.The "Deliver" phase encompassed various initiatives:1. **Design System:** A comprehensive review led to the establishment of a design system, including guidelines for visual communication, iconography, and voice and tone directives.2. **Guest Experience Vision Rollout:** A rollout plan was devised, enhancing performance measurement metrics and delivering a uniquely differentiated guest experience.3. **Educational Content:** A content strategy aligned with the guest journey, including a content calendar, educational content, and robust analytics setup to empower guests with knowledge.4. **Digital UX & Conversion Audit:** In-depth research on user behavior and UX audits optimized the booking funnel and mobile app, providing actionable insights for implementation.5. **Breeze Creative and Design Capacity Support:** Crafting brand guidelines and diverse branded materials ensured consistent messaging, extending from inflight resources to airport signage.The impact was transformative, clarifying Breeze Airways' brand identity and enhancing the guest experience. The collaboration led to improvements in Net Promoter Score (NPS), reduction in operational costs, and increased guest conversion rates. Breeze Airways is now positioned for sustained success, embodying Chameleon Collective's core mantra: Transform Business.

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