Personal workI
In-Depth Conversion Rate Optimization Audit
Ed as Marketing Strategy Advisor
About
While a member of the Collective, Ed has consulted with Express Flooring (Interim CMO), Philip Morris International (Media Consultant), Illini Guardians (Head of Marketing), Sportsnection (COO), RAI Media (Head of Digital Marketing), and Zimmerman (Interim SVP, Media Planning Director). With over 25+ years of marketing, media and sponsorship experience, before joining Chameleon, Ed was Head of Brand Marketing at State Farm, where he led marketing strategy, creative development, as well as traditional and performance-based media, and sponsorship efforts for all Auto & Home Insurance product lines and multi-cultural segments. He expanded State Farm's marketing efforts through innovative thinking while achieving business goals and KPIs. Under Ed's leadership, the brand was named the Sports Sponsor of the Year, Esports Brand of the Year and Grand Ex-Award winner . While at State Farm, Ed oversaw partnerships with Live Nation, C3, NBA, Patrick Mahomes, Disney/Pixar, ESPN, Riot Games, MLB, Telemundo, PGA/LPGA, NCAA, Lebron James and Apple. Previously, Ed was VP/Sales & Business Development for Executive Sports International, Jack Nicklaus' sports marketing agency. He co-founded Inverted, an esports and gaming agency, focused on working with brands to utilize esports & gaming. He began his career at DDB Chicago attaining the role of VP/Associate Media Director.
Works acrossIL · US
How Ed helps
The roles Ed steps into. Select one to see how they work in it.
Role
Interim CMO & Sponsorships
While a member of the Collective, Ed has consulted with Express Flooring (Interim CMO), Philip Morris International (Media Consultant), Illini Guardians (Head of Marketing), Sportsnection (COO), RAI Media (Head of Digital Marketing), and Zimmerman (Interim SVP, Media Planning Director). With over 25+ years of marketing, media and sponsorship experience, before joining Chameleon, Ed was Head of Brand Marketing at State Farm, where he led marketing strategy, creative development, as well as traditional and performance-based media, and sponsorship efforts for all Auto & Home Insurance product lines and multi-cultural segments. He expanded State Farm's marketing efforts through innovative thinking while achieving business goals and KPIs. Under Ed's leadership, the brand was named the Sports Sponsor of the Year, Esports Brand of the Year and Grand Ex-Award winner . While at State Farm, Ed oversaw partnerships with Live Nation, C3, NBA, Patrick Mahomes, Disney/Pixar, ESPN, Riot Games, MLB, Telemundo, PGA/LPGA, NCAA, Lebron James and Apple. Previously, Ed was VP/Sales & Business Development for Executive Sports International, Jack Nicklaus' sports marketing agency. He co-founded Inverted, an esports and gaming agency, focused on working with brands to utilize esports & gaming. He began his career at DDB Chicago attaining the role of VP/Associate Media Director.
Selected work in this role
Head of P&C Marketing at State Farm
Directed brand strategy, creative, media, digital, lead generation, and sponsorship strategy and execution. Oversaw $500mil+ media/digital and $100mil+ sponsorship budgets.
VP/Associate Media Director at Wilson
Led media planning and buying and execution across the entire Wilson product line including Golf, Tennis and Team Sports.
Focus areas
Marketing StrategySponsorship ManagementAdobe Creative SuitePerformance Media
Selected clients
Chameleon Collective work
Engagements Ed delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Ed’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal work
Personal workC
Conversion Rate Optimization Audit
Ed as Interim CMO
Experience
Interim Chief Marketing Officer & Media Strategy at Chameleon Collective
Chief Executive Officer, Principal Consultant at Blue Dog Agency
Co-Founder, Brand Partnerships at Inverted Esports Marketing
Head of Brand Marketing at State Farm
Integrated Marketing Director at State Farm ®
Media & Sponsorships Director at
Expertise
Campaign ManagementMedia PlanningMarket ResearchEvent MarketingMarketing ManagementSearch AdvertisingInfluencer MarketingSocial Media AdvertisingLead NurturingChannel ManagementSales ManagementLead Generation+60 more
Work With
Ed
Interested in bringing Ed onto your transformation? Let’s start the conversation.
