While a member of the Collective, Ed has consulted with Express Flooring (Interim CMO), Philip Morris International (Media Consultant), Illini Guardians (Head of Marketing), Sportsnection (COO), RAI Media (Head of Digital Marketing), and Zimmerman (Interim SVP, Media Planning Director). With over 25+ years of marketing, media and sponsorship experience, before joining Chameleon, Ed was Head of Brand Marketing at State Farm, where he led marketing strategy, creative development, as well as traditional and performance-based media, and sponsorship efforts for all Auto & Home Insurance product lines and multi-cultural segments. He expanded State Farm's marketing efforts through innovative thinking while achieving business goals and KPIs. Under Ed's leadership, the brand was named the Sports Sponsor of the Year, Esports Brand of the Year and Grand Ex-Award winner . While at State Farm, Ed oversaw partnerships with Live Nation, C3, NBA, Patrick Mahomes, Disney/Pixar, ESPN, Riot Games, MLB, Telemundo, PGA/LPGA, NCAA, Lebron James and Apple. Previously, Ed was VP/Sales & Business Development for Executive Sports International, Jack Nicklaus' sports marketing agency. He co-founded Inverted, an esports and gaming agency, focused on working with brands to utilize esports & gaming. He began his career at DDB Chicago attaining the role of VP/Associate Media Director.
The roles Ed steps into. Select one to see how they work in it.
Ed's career encompasses agency and client-side roles, driving brand growth for home services and related products through optimized marketing and media efforts. Home Services clients include State Farm, Express Flooring, Alta Pest Control, The Basement Doctor, and Carrier HVAC. He focuses on Full Funnel Marketing, finding the right combination of marketing and advertising in conjunction with traditional media and/or digital marketing efforts to drive incremental brand growth, and he champions innovation. He specializes in Growth/Digital Marketing, staying on the forefront of utilizing all data and media to drive performance, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, and CRM. He prioritizes Efficiencies, recognizing that every marketing dollar is precious by assessing and reviewing all plan elements to implement cost efficiencies without sacrificing quality. As a Collaborative leader, he focuses on getting the most out of both internal and external resources, allowing his team members space but always ready to get into the weeds when needed. Overall, Ed leads with a focus on innovation and a passion for building brands based on data-driven decision-making. He is an award-winning marketer and named a Digital Media All-Star. LinkedIn Profile: www.linkedin.com/in/edwardcgold
Selected work in this role
interim CMO at Express Home Services, LLC
Directed agency search for performance media and a new website, ran CRO analysis lifting leads 5-7%, and drove full-funnel strategy in new markets.
Head of P&C Marketing at State Farm
Led Auto & Home in an ultra-competitive category, lifting leads 20% via digital and traditional media and co-op programs for 19,000+ agents.
Marketing Consultant at Alta Pest Control
Ed assessed all marketing efforts for strengths and gaps, recommended fixes, and consulted on new campaign implementation across multiple markets.
Focus areas
Interim Chief Marketing Officer & Media Strategy at Chameleon Collective
Chief Executive Officer, Principal Consultant at Blue Dog Agency
Co-Founder, Brand Partnerships at Inverted Esports Marketing
State Farm
State Farm ®
Marketing Consultant at Alta Pest Control
Partner, Head of Brand Partnerships at Inverted
SVP/Media Director at Korn Ferry
Interim Executive Media Director at Wray Ward
VP/Associate Media Director at Carrier
Head of Media at pH-D Feminine Health
Express Home Services, LLC
VP/Associate Media Director at Wilson
VP/Associate Media Director at RAI Media
Anheuser-Busch
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