Chameleon Collective joined during due diligence to assess the franchise’s marketing performance and identify smarter, more scalable solutions. We quickly embedded with RFE’s team, bringing bold ideas and practical insight—without the bureaucracy of traditional agencies.Our review showed Paid Search was performing well, delivering quality leads. But Direct Mail was underperforming,draining budget with little return. Beyond identifying what wasn’t working, we mapped out a path forward. We recommended tapping into high-intent digital lead aggregators like Angi and Home Advisor, launching programmatic display ads aimed at affluent homeowners, and leveraging grassroots tools—door hangers, yard signs, and referral programs—to build trust and presence in local communities. To strengthen customer retention and cross-sell new services, we proposed a CRM-driven email strategy focused on promoting general pest control to existing Mosquito Squad clients.We also recommended hiring a part-time or full-time Marketing Director to build a “test and learn” culture—someone who could track ROI, optimize campaigns in real-time, and lead ongoing improvements with precision.
