Technology & Software
A Brand Identity for Files.com
Chameleon Collective gives Files.com a brand soul, built on the idea that files are things that matter.
ActionVerb Media
The Client
- Company
- Files.com
- Website
- files.com
- Headquarters
- US
About Files.com
com is a cloud-native file orchestration and managed file transfer (MFT) platform that replaces legacy SFTP servers, file sharing tools, and manual scripting. 99% uptime history.
The Challenge
Action Verb came to us with a distinctive problem. They had secured the domain name Files.com, but the platform was largely transactional, despite massive usage by over 2,000 enterprises and SMBs, including Target, UPS, and Marriott. They wanted a cohesive brand identity that captured what the platform stood for. The question was how to create a soul for a site that, at face value, just deals with files.
Our Approach
Chameleon Collective partnered with Action Verb for an intensive one-day Resonaid brand workshop in Long Beach, CA. We recognized that while Files.com is a platform for sharing and organizing files, at its heart it deals with 'things that matter.' That insight led to the theme, 'Files are things that matter.'
From there we developed the mission statement: 'We are on a mission to empower you to unlock the potential of your files through secure tools for organization and collaboration to propel your productivity and accomplishments.' Humans are creators, and what they create deserves to be shared and celebrated. With Files.com's Brand DNA of 'clarity' at the forefront, we set out to capture this idea visually.
The Impact
The result was a brand identity that captured Files.com's mission and values. An iconic pinwheel symbolized the perpetual motion of productivity, collaboration, and organization inherent in the cloud platform. Simple triangular motifs reflected a document's corner fold, grounding the design in the platform's fundamental purpose: files. The new identity elevated Files.com's digital presence and gave it a deeper meaning and connection with its user base.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Brand StrategyBrand Identity