Lights4Fun, Recruiting for a US Expansion

The Client

Company: Lights4fun, Inc.
Website: lights4fun.com
Employees: 51-100

About Lights4fun

Lights4fun, Inc. is a specialty retailer focused on decorative lighting products for residential and commercial applications. Based on the company name and domain, they likely operate as a direct-to-consumer e-commerce business selling string lights, fairy lights, seasonal lighting, and home décor illumination products.

The Challenge

Lights4Fun, a strong player in European home decor, set its sights on the US market with a clear ambition: replicate its UK and European success in the States. That meant finding a General Manager able to build and scale a business in an unfamiliar market.

Our Approach

As soon as Chameleon Collective understood the goal, Melissa Pacheco identified a candidate she had in mind, someone with the right expertise plus the passion and adaptability Lights4Fun needed. Within weeks, the match was made. From there, we worked closely with the new General Manager and Lights4Fun's UK veterans to build a team that could handle the challenge of building an ecommerce business from scratch, adding a Social Media Manager and an Ecommerce Coordinator to the team, with a copywriter next.

The Impact

Chameleon Collective gave Lights4Fun a fast, efficient launchpad for its US journey. By assembling a strong leadership and support team, we set the stage for Lights4Fun to enter and grow in the US market the way it had in Europe.

Standing Up a US Team From Scratch

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas