Direct-to-Consumer (DTC) Team Recruiting

The Client

Company: Santa Cruz Nutritionals
Website: santacruznutritionals.com
Industry: Food Production
Headquarters: Santa Cruz, united states

About Santa Cruz Nutritionals

SCN BestCo (Santa Cruz Nutritionals) is a contract manufacturer and private label producer specializing in gummy vitamins, lozenges, chews, and soft gels for the health and wellness industry. With over 50 years of operating history and three manufacturing facilities across North America (Santa Cruz CA, Mooresville NC, and Quebec Canada), they serve brands…

The Challenge

SCN, a leading US manufacturer and seller of gummies, wanted to build a direct-to-consumer (DTC) brand. The main challenge was constructing the team from scratch, starting with a Head of eCommerce and Digital Marketing, a role that required proven experience scaling teams and a well-rounded background in eCommerce and growth marketing.

Our Approach

Chameleon Collective mapped the US DTC landscape. Because the role was remote, we targeted candidates with a strong background in eCommerce and growth marketing and proven experience scaling teams. The search also drew from similar categories like energy drinks and nutrition. We developed a scoring system to compare and rate candidates, which produced a shortlist of three finalists.

The Impact

The approach worked, resulting in the appointment of a highly qualified Head of Growth who is now building an in-house team. The first key addition is a Customer Engagement Manager with strong social media experience. This leadership is set to drive SCN's DTC brand forward, and Chameleon Collective continues to support the effort.

Building SCN's DTC Team From the Ground Up

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas