Wind River Tiny Homes had carved a niche in the burgeoning tiny home market. Yet, their digital identity seemed incongruous with their innovative offerings. Anchored to an outdated Squarespace platform, the website's design, functionality, and SEO capabilities no longer reflected the company's forward-thinking ethos. Coupled with their ambition to unveil an e-store for merchandise and digital building plans, Wind River sought a comprehensive digital overhaul.