Human & Personal Services
Earned Media That Drove 853M+ Impressions
Chameleon places Blink Fitness experts in national and local press, driving over 853 million earned-media impressions in 2023.
Blink Fitness
The Client
- Company
- Blink Fitness
- Website
- blinkfitness.com
- Industry
- Health, Wellness and Fitness
- Headquarters
- united states
- Employees
- 501-1000
About Blink Fitness
Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.
The Challenge
Blink Fitness wanted to grow its brand presence and drive in-gym leads through earned media, placing its personal training experts in national consumer press for thought leadership and in local outlets across its markets with news and in-gym events.
Our Approach
The Chameleon Collective team built a two-part media relations strategy. We positioned Blink Fitness experts as authorities in broader fitness and health conversations, and we raised the visibility of in-gym events to build community and local engagement. The result was consistent coverage, with Blink Fitness making headlines three to four times a month across a range of media.
The Impact
Coverage ranged from national titles like Women's Health, PopSugar, and SELF to local outlets such as the Long Island Herald. The work pushed Blink Fitness past its impression targets, with over 853 million impressions so far in 2023, strengthening its market position and its dual role as fitness experts and community leaders.
The Work
853M+
ad impressions delivered in 2023
The Team
The Chameleons who delivered this engagement.
Practice Areas
Public RelationsEvent Marketing