Amplified Fitness Leadership

The Client

Company: Blink Fitness
Website: blinkfitness.com
Industry: Health, Wellness and Fitness
Headquarters: united states
Employees: 501-1000

About Blink Fitness

Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.

The Challenge

Blink Fitness wanted to grow its brand presence and drive in-gym leads through earned media, placing its personal training experts in national consumer press for thought leadership and in local outlets across its markets with news and in-gym events.

Our Approach

The Chameleon Collective team built a two-part media relations strategy. We positioned Blink Fitness experts as authorities in broader fitness and health conversations, and we raised the visibility of in-gym events to build community and local engagement. The result was consistent coverage, with Blink Fitness making headlines three to four times a month across a range of media.

The Impact

Coverage ranged from national titles like Women's Health, PopSugar, and SELF to local outlets such as the Long Island Herald. The work pushed Blink Fitness past its impression targets, with over 853 million impressions so far in 2023, strengthening its market position and its dual role as fitness experts and community leaders.

Earned Media That Drove 853M+ Impressions

The Challenge

Our Approach

The Impact

The Work

The Team

Practice Areas