An In-House Agency to Revive Polaroid

Chameleon Collective moved quickly, placing an Interim CMO, VP of Brand, and VP of Digital to support the Polaroid team. These leaders steered remote global teams, prioritized delayed initiatives, and found opportunities to improve. At the same time, we refreshed Polaroid's brand around its heritage and values to resonate with young consumers, and formed an internal agency to operate under the new narrative, position products, and guide executive leadership on best practices.

The transformation was significant. For the first time, retailers were equipped with sell-in decks that positioned Polaroid as a reliable sales partner. The new approach exceeded sales objectives, with the first two products launched under the model selling out and going to waitlist. The engagement met a dual challenge at once: stabilizing an at-risk team and revitalizing a legacy brand during a global pandemic.