Retail & eCommerce
An E-Commerce Leader Hired in Ten Weeks
Org design and a ten-week search land Shopworn an e-commerce leader and a path to break even.
ShopWorn
The Client
- Company
- Shopworn
- Website
- shopworn.com
- Industry
- Luxury Goods & Jewelry
- Headquarters
- united states
- Employees
- 11-50
About Shopworn
com) is a luxury e-commerce retailer specializing in authentic fine jewelry, Swiss watches, and luxury accessories at exceptional prices—typically 20-70% off retail. They partner directly with premier luxury brands and authorized retailers to offer curated selections from names like Cartier, Omega, Bulgari, Roberto Coin, Franck Muller, and Marco Bicego.
The Challenge
In a period of evolution, Shopworn needed both consulting and recruiting expertise. The pivot toward creative and e-commerce transformation was clear, but the structure and talent to drive e-commerce growth were not. The revamped website created another need: an e-commerce expert skilled in performance marketing who would fit Shopworn's close, family-like culture.
Our Approach
Chameleon Collective worked closely with Shopworn to craft an organizational design tied to a broader e-commerce and creative transformation. Understanding the company's culture, we shortlisted around 10 candidates, each blending e-commerce acumen with marketing skill, and all accustomed to thriving in nimble, fast-paced startups with a focus on profitability. The key was finding someone who would work with the CEO and shareholders, not just for them. Within ten weeks, we onboarded an exceptional e-commerce and marketing leader to elevate Shopworn's digital business in 2023.
The Impact
2023 became a turning point for Shopworn. Thanks to the pivotal hire and the e-commerce recalibration, the company is positioned to break even. As it begins a re-platforming effort, Shopworn is set up for a strong Q4 and a promising 2024.
The Work
Featured Expert
The Chameleon who led this engagement.
