From 40 to 3,500 Products: An eCommerce Rebuild

Chameleon Collective moved Enviro Design Products into the digital market. We overhauled the brand identity for modern consumers and launched a Shopify eCommerce site, then ran aggressive search engine optimization to build visibility. We reinvested the growing revenue into online acquisition, using Google Product Listing Ads and AdWords to support organic ranking.

The result was consistent year-over-year growth, driven by top-10 search results for many relevant niche terms. The digital growth shifted the company from a product-development focus to a sales and marketing organization, and helped expand its catalog from under 40 products to nearly 3,500 over four years.