Environmental & Sustainability
From 40 to 3,500 Products: An eCommerce Rebuild
Chameleon rebuilds Enviro Design Products on Shopify with aggressive SEO, growing its catalog from under 40 to nearly 3,500.
Enviro Design Products, Inc.
The Client
- Company
- Enviro Design Products, Inc.
- Website
- envirodesignproducts.com
- Industry
- Environmental Services
- Headquarters
- US
- Employees
- 1-10
About Enviro Design Products
Enviro Design Products, Inc. is a US-based manufacturer and distributor of specialized environmental and infrastructure products, focusing on three core markets: well monitoring equipment, RV waste management systems, and manhole/utility access solutions.
The Challenge
Founded in 1994, Enviro Design Products was an established provider of environmental products for niche industries, but its digital presence was underdeveloped and held back growth. The challenge was to break into the online market, modernize the brand, and capture market share while staying relevant in its industry.
Our Approach
Chameleon Collective moved Enviro Design Products into the digital market. We overhauled the brand identity for modern consumers and launched a Shopify eCommerce site, then ran aggressive search engine optimization to build visibility. We reinvested the growing revenue into online acquisition, using Google Product Listing Ads and AdWords to support organic ranking.
The Impact
The result was consistent year-over-year growth, driven by top-10 search results for many relevant niche terms. The digital growth shifted the company from a product-development focus to a sales and marketing organization, and helped expand its catalog from under 40 products to nearly 3,500 over four years.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Brand IdentityBrand StrategySearch Engine OptimizationAdvertising Campaigns
