Personal workS
Scalable acquisition engine for Under Luna
Reyna as Paid Acquisition Consultant
About
Reyna is an eCommerce growth marketer with 12 years of experience helping brands scale profitably across multiple online channels. She specializes in full-funnel paid media, managing Meta, TikTok, Google, Amazon Ads, and Programmatic, while also supporting clients with creative strategy, landing page optimization, email/SMS flows, and broader digital growth. Her work spans a variety of eCommerce categories, including home decor, beauty, pet, health & wellness, and consumer products. Reyna has partnered with brands such as Decor Steals, Zesty Paws, Nearly Natural, Sunless, Geir Ness, Melanin Grace, and Kendo, helping both emerging and established eCommerce businesses scale efficiently and profitably. She often serves as an agency lead, digital director, or hands-on growth partner depending on the client’s needs, combining strategic thinking, execution, and data-driven decision making to drive real business outcomes.
How Reyna helps
The roles Reyna steps into. Select one to see how they work in it.
Role
Paid Media Consultant | B2C
Reyna is an eCommerce growth marketer with 12 years of experience helping brands scale profitably across multiple online channels. She specializes in full-funnel paid media, managing Meta, TikTok, Google, Amazon Ads, and Programmatic, while also supporting clients with creative strategy, landing page optimization, email/SMS flows, and broader digital growth. Her work spans a variety of eCommerce categories, including home decor, beauty, pet, health & wellness, and consumer products. Reyna has partnered with brands such as Decor Steals, Zesty Paws, Nearly Natural, Sunless, Geir Ness, Melanin Grace, and Kendo, helping both emerging and established eCommerce businesses scale efficiently and profitably. She often serves as an agency lead, digital director, or hands-on growth partner depending on the client’s needs, combining strategic thinking, execution, and data-driven decision making to drive real business outcomes.
Selected work in this role
Paid Media Expert at Decor Steals LLC
Restructured Google & Meta campaigns, doubling YoY revenue. Launched TikTok ads & executed new strategies for product launches and holidays. The new strategy contributed to ongoing growth each year.
Paid Media Expert at Mystic Tan
Restructured and managed the Paid Search, Social and Google Shopping and as a result increased revenue and ROAS by 2x YoY.
Paid Media Expert at Geir Ness
Strategy development, execution, and optimization for paid media campaigns, to help grow revenue in paid social and Google. Increased revenue by 255% YoY.
Focus areas
Paid Media StrategyGoogle AdsPerformance MarketingDigital Advertising
Selected clients
Chameleon Collective work
Engagements Reyna delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Reyna’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workExperience
Mid-Term Rental Specialist | Founder at Maxiel Homes
Growth and Performance Marketing Consultant at Chameleon Collective
Digital Marketing Sr Manager at Kaplan
Digital Marketing Manager at Kaplan Higher Education
Performance Manager at PHD
SEM Manager at PHD
Expertise
Search AdvertisingSearch Engine MarketingAdvertising StrategyAd ServingDisplay AdvertisingE-Commerce MarketingMarketing OptimizationCampaign ManagementAdvertising CampaignsSocial Media AdvertisingMedia StrategyConversion Rate Optimization+27 more
Work With
Reyna
Interested in bringing Reyna onto your transformation? Let’s start the conversation.
