Financial Services
A Paid Media Turnaround That Lifted Loans 83%
Chameleon overhauls Home Tax Solutions' SEM and paid social, lifting closed loans 83% and cutting CPA 8% year over year.
Home Tax Solutions
The Client
- Company
- Home Tax Solutions, Llc.
- Website
- hometaxsolutions.com
- Industry
- Financial Services
- Headquarters
- Dallas, US
- Employees
- 11-50
About Home Tax Solutions
Home Tax Solutions is the largest and fastest-growing property tax lender in Texas, having assisted over 15,000+ Texans since its founding in 2012. Founded by CEO Trey Rome at his kitchen table, the company provides low-interest loans to help residential and commercial property owners pay delinquent property taxes, preventing foreclosures and excessive…
The Challenge
Home Tax Solutions runs on a seasonal rhythm, starting with renewals in January and peaking from February to July as tax bills come due. That narrow window made capturing and converting customers at the right moments critical, but acquisition costs had been climbing, raising questions about industry shifts or mismanagement by previous agency partners.
Our Approach
Chameleon Collective embedded two senior consultants inside Home Tax Solutions to diagnose the account. They ran a comprehensive SEM and paid social audit, built a specific creative strategy, and delivered a set of recommendations, adapting to a changing market rather than just applying standard best practices.
The Impact
Grounded in real-time market analysis and quick adjustments, the work paid off. Home Tax Solutions saw closed loans rise 83%, and we improved efficiency too, cutting cost per acquisition 8% year over year, a sustainable result built to hold up season after season.
The Work
83%
rise in closed loans
8%
lower cost per acquisition
The Team
The Chameleons who delivered this engagement.
Practice Areas
Growth StrategiesSearch AdvertisingConversion Rate OptimizationMarket ResearchMarketing Analytics