About
Reyna is an eCommerce growth marketer with 12 years of experience helping brands scale profitably across multiple online channels. She specializes in full-funnel paid media, managing Meta, TikTok, Google, Amazon Ads, and Programmatic, while also supporting clients with creative strategy, landing page optimization, email/SMS flows, and broader digital growth. Her work spans a variety of eCommerce categories, including home decor, beauty, pet, health & wellness, and consumer products. Reyna has partnered with brands such as Decor Steals, Zesty Paws, Nearly Natural, Sunless, Geir Ness, Melanin Grace, and Kendo, helping both emerging and established eCommerce businesses scale efficiently and profitably. She often serves as an agency lead, digital director, or hands-on growth partner depending on the client’s needs, combining strategic thinking, execution, and data-driven decision making to drive real business outcomes.
How Reyna helps
The roles Reyna steps into. Select one to see how they work in it.
Paid Media Consultant | B2C
Reyna is an eCommerce growth marketer with 12 years of experience helping brands scale profitably across multiple online channels. She specializes in full-funnel paid media, managing Meta, TikTok, Google, Amazon Ads, and Programmatic, while also supporting clients with creative strategy, landing page optimization, email/SMS flows, and broader digital growth. Her work spans a variety of eCommerce categories, including home decor, beauty, pet, health & wellness, and consumer products. Reyna has partnered with brands such as Decor Steals, Zesty Paws, Nearly Natural, Sunless, Geir Ness, Melanin Grace, and Kendo, helping both emerging and established eCommerce businesses scale efficiently and profitably. She often serves as an agency lead, digital director, or hands-on growth partner depending on the client’s needs, combining strategic thinking, execution, and data-driven decision making to drive real business outcomes.
Selected work in this role
Paid Media Expert at Decor Steals LLC
Reyna restructured Google and Meta campaigns, doubling YoY revenue, and launched TikTok ads with new strategies for product launches and holidays.
Paid Media Expert at Mystic Tan
Restructured and managed the Paid Search, Social and Google Shopping, and as a result increased revenue and ROAS by 2x YoY.
Paid Media Expert at Geir Ness
Reyna developed, executed, and optimized paid media campaigns across paid social and Google, growing revenue by 255% year over year.
Focus areas
Selected clients
Experience
- M
Mid-Term Rental Specialist | Founder at Maxiel Homes
Growth and Performance Marketing Consultant at Chameleon Collective
- K
Digital Marketing Sr Manager at Kaplan
Kaplan Higher Education
- Digital Marketing Manager
- Digital Marketing Sr Manager
PHD
- Performance Manager
- SEM Manager
- SEM Specialist
Expertise
Work With
Reyna
Interested in bringing Reyna onto your transformation? Let’s start the conversation.
